08/07/2026
Another one bites the dust 🤯.
We will no longer be recommending Thorne products.
We can recommend supplement companies that have not sold their souls.
The health and wellness community has been deeply shaken by the disturbing news that Thorne, a long-trusted beacon of supplement purity, has sold out to the corporate titan Procter & Gamble for a staggering $3.8 billion. For years, wellness advocates and families have relied on Thorne’s unyielding commitment to clinical formulation standards and independent identity to protect their health. Walking down the grocery or supplement aisle, consumers deserve to trust the earth-toned stories of clean, small-scale production. Instead, this massive acquisition highlights a heartbreaking reality: independent wellness brands are repeatedly being absorbed by the very conglomerates they were created to avoid. This massive transaction signals a shift where quarterly shareholder profits can easily eclipse a founding mission of uncompromising ingredient purity.
This corporate takeover serves as an urgent, alarming wake-up call to watch product labels closer than ever before. History shows a predictable, unsettling pattern where massive food and personal care giants subtly compromise a smaller brand’s legacy. Behind the scenes, formulas are frequently degraded—swapping out premium, clean compounds for cheaper alternatives, shifting to less meticulous manufacturing facilities, or moving questionable additives higher up the ingredient list. To preserve the foundational principles of clean living, it is becoming vital to bypass these corporate-owned subsidiaries and actively support family-owned, farmer-owned, or independent brands that refuse to sell out. Until then, consumers must remain hyper-vigilant, scrutinizing every single label to defend their families from the hidden changes of big-business metrics.
Check out the comments section for independent brands that have refused to sell out and have pure products you can trust—this is not an advertisement I do not have any affiliation with any of them 🫶
