Coach Beckerley

Coach Beckerley Helping athletes and active adults improve health, strength, and endurance through personalized coaching.

Fuel The Finish helps athletes and active adults perform, feel, and live better through a science-backed approach to Strength, Nutrition, and Endurance. Led by Coach Joe Beckerley: Precision Nutrition Master Coach, National Board Certified Health & Wellness Coach, and Strength & Conditioning Specialist. Fuel The Finish provides personalized coaching programs including:

• Fuel Your Life – Nutritio

n & Health Coaching
• Triathlon Strong – Full triathlon coaching
• Ultra Strong – Run & Strength Coaching
• Personal Strength Training – 1:1 in-person or online sessions

06/04/2026

Most cyclists spend a fortune trying to buy more speed.

But one of the simplest ways to improve power costs nothing.

I was riding hills with a client and noticed he was sitting too far forward on the saddle during climbs.

I gave him one cue:
➡️ Push your hips back.

Almost immediately he felt stronger.
Why?

Because shifting your hips back helps engage more of your glutes and hamstrings. These are the biggest power producing muscles in your body.

The next time you’re climbing a hill or making a surge, try pushing your hips back and driving through the pedals.

You might be surprised how much stronger you feel.

Have you tried this before? Let me know below.

endurancesports endurancetraining triathlontraining triathloncoach bikefit cyclingperformance fuelthefinish

06/04/2026

Most endurance athletes don't need more training.

They need fewer mistakes.

When progress stalls, most athletes immediately add more:

• More miles
• More workouts
• More intensity
• More time

But often that's not the problem.

The athletes who improve the most consistently focus on the fundamentals:

✓ Train in the right zones
✓ Strength train
✓ Fueling properly
✓ Recover well
✓ Stay consistent

More isn't always better.

Better is better.

What's the biggest mistake holding athletes back right now?

👇 Comment your answer below.

Zone 3 gets labeled the “gray zone” online like it’s something endurance athletes should avoid.But here’s reality:Zone 3...
06/02/2026

Zone 3 gets labeled the “gray zone” online like it’s something endurance athletes should avoid.

But here’s reality:

Zone 3 is where a lot of racing happens.

Half marathon pace.
Marathon pace.
70.3 pace.
Ironman pace even hits into Zone 3.

If your goal is performance, you cannot spend all year only running easy and expect race pace to magically feel comfortable and there on race day.

Zone 2 matters. It builds the aerobic engine, recovery, and durability.

But race-specific training matters too.

You need to practice:

• holding pace under fatigue
• fueling at intensity
• managing discomfort
• staying efficient when the effort rises

Good coaching uses every zone (training intensity) with purpose.

Train for the demands of the race.

— Coach Joe Beckerley

Great ride this morning with a few Fuel the Finish athletes. Enjoying climbing McKenzie Pass which is still closed to ca...
06/01/2026

Great ride this morning with a few Fuel the Finish athletes.

Enjoying climbing McKenzie Pass which is still closed to cars and traffic. Great way to catch up and enjoy time in the saddle together.

Cayuga 50 Miler ✔️Proud of Joe Higgs for a strong finish this weekend at the Cayuga 50 Miler. Also a big congratulations...
05/31/2026

Cayuga 50 Miler ✔️

Proud of Joe Higgs for a strong finish this weekend at the Cayuga 50 Miler. Also a big congratulations to his son Joey who also had a strong finish 🙌.

What some people see as “just another race” was also a key training run on the road to the Bigfoot 200.

Joe continues to prove what consistent work over time can do. Through the highs, setbacks, fatigue, and challenges, he keeps showing up and doing the work. That consistency is why he’s been able to accomplish big goals like finishing Tahoe 200, Moab 240, climbing some of the top mountain peaks in the world and now building toward another massive challenge at Bigfoot 200.

Along the way, he’s also continued improving across distances with marathon PRs and strong performances in races like this one.

The big races get the attention, but success like this is built in the everyday work:
• staying consistent
• trusting the process
• adapting through challenges
• and showing up even when it’s hard

That’s what long-term endurance performance looks like. Proud of this finish and proud of the athlete Joe continues to become. Strong work, Big Joe 👊
run

Most endurance athletes think they need more motivation.They don’t.They need better consistency.Because motivation is a ...
05/28/2026

Most endurance athletes think they need more motivation.

They don’t.

They need better consistency.

Because motivation is a feeling.
And feelings come and go.

Some mornings I wake up and don’t want to run, ride, lift, or train at all.

I’d rather sit in a comfortable chair and scroll on my phone.

But after 20+ years competing in endurance sports and nearly 15 years coaching, I’ve learned something important:

The athletes who improve long-term are not the most motivated.

They’re the most consistent.

Not perfect.
Not obsessed.
Not crushing every workout.

Just willing to keep showing up during busy, stressful, imperfect seasons of life.

That’s the real challenge for busy professionals balancing:
• work
• family
• stress
• recovery
• training goals

Consistency builds:
• fitness
• confidence
• durability
• momentum

My personal rule:
I try not to go more than 2 days without movement.

Sometimes that’s a hard workout.
Sometimes it’s just 30 minutes on the treadmill.

Either way, I stay in motion.

Because staying connected to the process matters more than waiting to “feel motivated” again.

What helps you stay consistent when motivation disappears?

05/27/2026

Most endurance athletes are under fueling… and don’t even realize it.

If your long runs, rides, or workouts constantly leave you wrecked, craving everything in sight, or struggling to recover, there’s a good chance you’re simply not eating enough before or during training.

I see this all the time.

The goal isn’t to survive workouts.
The goal is to fuel them well enough to perform, recover, and keep building fitness week after week.

A lot of athletes train hard… but never fully support the work with proper nutrition.

That catches up eventually.

Fueling is part of endurance training.

Not separate from it.

If you’re training for a race and want help dialing in your nutrition and training, follow along or send me a message.

— Coach Joe

05/21/2026

If you’re training for a marathon, 70.3, Ironman, or ultra right now…

you’re already doing what most people never will.

Less than 1% of people complete a marathon. Even fewer take on long-distance triathlon or ultra endurance events.

These races are considered some of the hardest sports in the world for a reason. Not just because of the distance… but because of the discipline required to prepare for them.

Early mornings. Long sessions. Strength work. Nutrition. Recovery. Mental toughness. Choosing discomfort on purpose so you can become stronger because of it.

Race season isn’t just about finishing a race. It’s about proving to yourself what you’re capable of.

If you’re deep in training right now, give yourself some credit. You’re doing something hard. And you’re doing it intentionally.

Stay consistent. Stay patient. Keep building.

A few years ago, Eric came to me after a serious health scare.Like many busy professionals, years of building businesses...
05/18/2026

A few years ago, Eric came to me after a serious health scare.

Like many busy professionals, years of building businesses and prioritizing work had pushed his health to the side.

He knew something needed to change.

Not just to lose weight or “get fit,” but to rebuild his health, strength, and confidence for the long game.

One of the biggest reasons Eric wanted a coach was simple:
he didn’t want to get hurt.

He wanted a structured plan that would help him train the right way, stay consistent, and build strength safely while still balancing work and life.

Over the last several years, Eric has transformed his health and performance.

He’s hitting personal bests across a wide range of lifts, building strength, moving better, and becoming more resilient for the years ahead.

More importantly, he’s preparing himself to fully enjoy retirement and all the adventures that come with it.

Now he’s consistently strength training, riding regularly, enjoying gravel biking and cross-country skiing, and preparing for a 100-mile ride.

He has a plan.

He doesn’t have to overthink his workouts or wonder what to do next.

He can focus on work, life, retirement, and simply show up ready to train.

That’s the long game.

Here’s what Eric shared:

“Coach Joe has got me fit, strong and motivated to take my workouts to the next level and all without injury. Joe listens to my needs and goals and has tailored a great program that keeps on challenging me.”

Proud of the work Eric continues to put in every week.

Fueling for the finish. 💪



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Bend, OR

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