Art, Health + Beauty, Uncompromised. Our back to Nature approach stems from an ancient Greek phrase, deus ex machina meaning, "god from the machine". It is a calque that is used to describe a plot device in story telling in which a supposedly unsolvable problem is resolved by the intervention of a new event, character, or ability. This is intended to move the story forward when the writer has no o
ther apparent options or sees no other way out.
Flora Ex Machina is a version of this concept, except we’ve substituted the Latin term flora, meaning plant life. Flora also happens to be the name of the Roman goddess of flowers, plants, and fertility. The name embodies our core values regarding our philosophy on food, health, and happiness. Plants are the magical solution to a seemingly unsolvable problem. At some point in human history we’ve managed to veer far off course in our innate understanding of how to take care of our bodies, live harmoniously with Nature, and use the inherent qualities of plants to heal and sustain ourselves. Plants are the solution to the seemingly insurmountable problem:
how can I be the healthiest version of myself? In reaction to the many questionable and often times harmful practices and beliefs when it comes to all things, diet, medicine, and beauty, we’ve taken a ‘back to the earth’ approach. We believe that there is no 100 percent failsafe or correct approach on how to eat and live well. Diet dogma comes in all shapes and sizes and we’ve chosen not to subscribe to any of them fully. Our philosophy is one of learning to benefit from many philosophies by broadening our knowledge of many traditional healing modalities. We’re looking back to the earth for the tools of healing, using ancient practices in a modern world. Humans discovered very early on that everything they need to maintain their health is available to them in Nature. In the end, we are all unique, complex creatures. We aren't perfect, we often want it all. In a modern society with so many often toxic options, we have to retrain our minds and bodies, find what works for ourselves, ignoring the nonsense. But I firmly believe we can do this without sacrificing health, or taste. Live Beautifully.
