09/03/2026
read this book’s back cover
💬 “The world changes much faster than people’s beliefs and skills do.” — Morgan Housel
Those are the first words in my book, Unlocking Athletic Potential.
⚡ SPORTS PERFORMANCE IS CHANGING FAST.
You can Google for hours. Or Ask ChatGPT.
And Follow 50 experts.
And Go down 100 rabbit holes.
The problem isn’t finding information anymore.
🎯 THE PROBLEM IS KNOWING WHAT ACTUALLY MATTERS.
I spent 20+ years chasing what is coming down the pipe from the highest levels of sports performance and asking one question:
👉 How do we get those ideas into the hands of coaches SOONER?
That became Unlocking Athletic Potential.
📘 IT’S NOT A WORKOUT BOOK. IT’S A FILTER.
🎁 HAVE A COACH IN YOUR LIFE?
This might be the perfect gift.
🏫 ARE YOU AN AD, SCHOOL OR COACHING ORGANIZATION?
I’d love to bring these ideas into the room and present them to your staff.
🏆 The teams that recognize better ideas first have an advantage.
👇 GET THE BOOK HERE:
https://a.co/d/0j9GUn5T