06/11/2026
The Department of Health and Human Services, the Centers for Medicare and Medicaid Services, and the Office of the National Coordinator for Health Information Technology just sent a letter to every Health Information Technology developer in the country.
The 2028 deadline is real. But they're not waiting — they're asking us to move now.
Show patients what their medications cost before they leave the doctor's office. Cash prices. Direct-to-consumer prices. Not just what insurance says.
eNavvi already does this.
Real-time prescription benefit is built into our prescribing workflow — cost estimates, coverage alerts, and lower-cost alternatives surface at the moment of prescribing. Not at the pharmacy counter.
The policy is catching up to what good prescribing software should have always done.
**Source**
Department of Health and Human Services. *Health IT Developer's Role in Improving Affordability and Lowering Drug Costs.* Washington, D.C., May 15, 2026. Signed by Dr. Mehmet Oz (Administrator, Centers for Medicare and Medicaid Services) and Thomas Keane, MD, MBA (National Coordinator for Health Information Technology).
hhs.gov — Prescription Drug Price Transparency Rule
https://www.hhs.gov/press-room/hhs-prescription-drug-price-transparency-rule.html
