09/02/2026
Estheticians… why did anybody tell us THIS?
One thing I wish I would have understood earlier in my career is just how much opportunity exists outside of the treatment room.
Premiere San Antonio officially wrapped up my last trade show of 2026, and I wanted to give y’all a little look at what a beauty trade show actually looks like because YES, estheticians absolutely belong at these events too.
There are skincare brands, new products, advanced devices, education classes, live demonstrations, networking opportunities and so many chances to connect with people in the industry face-to-face.
This year, trade shows have allowed me to go from simply attending and learning to actually standing on these stages teaching and sharing what I know with other beauty professionals. That alone has reminded me how important it is to get in the room.
If you’re an esthetician and you’ve never attended a beauty trade show, make 2027 the year you change that.
San Antonio, thank you for a great ending to my 2026 trade show season. Now it’s time to take everything I’ve learned this year and get ready for what’s next.
Would y’all like me to put together a list of beauty trade shows estheticians should attend in 2027?