Startup CPG

Startup CPG We're here to elevate young CPG brands through opportunities to shine, access to decision makers, and vital resources.

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DENVER GROCERY RUN WAS A BLAST!🛒✨ After the Newtopia Now show floor closed on August 19, we kept the energy going! 🛒✨Wit...
09/03/2026

DENVER GROCERY RUN WAS A BLAST!🛒✨ 

After the Newtopia Now show floor closed on August 19, we kept the energy going! 🛒✨

With 25 community brands sampling for nearly 200 attendees, the room was buzzing with connections, conversations, and plenty of great products to discover.

We were joined by guests from UNFI, KeHE, Fresh Thyme Market, Kroger, Target, and so many more…all looking for their next great brand discovery.

And the best part? We have more Grocery Runs coming up! 👀

Our schedule for the rest of the year is almost completely set, which means there are only a few more chances to join us at a Grocery Run before 2027.

🎟️ Here are the General Admission Grocery Runs with tickets still on sale:

📍 Southeast Grocery Run with Whole Foods Market — September 8 | Miami

📍 Bay Area Grocery Run with Woodlands Market — September 17

📍 SoCal Grocery Run — September 30 | SOLD OUT 🔥

📍 The Fresh Market Grocery Run — October 15 | Miami

📍 Chicago Grocery Run with Fresh Thyme Market — October 27

🎉 BONUS: NYC Happy Hour — November 6

If you’re looking to get your brand in front of top-tier industry VIPs, build meaningful connections, and get your products into the hands of the right people, don’t miss your chance.

🎟️ Grab your ticket while you can. Comment “EVENTS” for a link to all events coming up

Thank you to our sponsors, Belmark, EasyOps, and  Faire .

ALL ABOARD! YACHT PARTY TO CELEBRATE 40K! 🛥️🎉⚓Our community is about to reach 40k Slack members, so it’s time to celebra...
09/03/2026

ALL ABOARD! YACHT PARTY TO CELEBRATE 40K! 🛥️🎉⚓

Our community is about to reach 40k Slack members, so it’s time to celebrate! 🥳

On September 29 in Los Angeles, we’re throwing a Yacht Party to commemorate this HUGE milestone, and you’re invited.

The party is the night before our sold out SoCal Grocery Run, and you better believe we’ll be inviting VIPs to join us at sea! 🌊

We’ll have an open bar and light food will be provided. All you need to do is show up ready to party. Come celebrate with us as we raise a toast to 40k on Slack! 🥂🍾

Get your tickets soon though — space is extremely limited and this will sell out.

Comment “40K” to get tickets 🎟️

Say hello to another round of amazing new brands joining the Startup CPG community! 🎉 If you’re tagged, drop a comment a...
09/02/2026

Say hello to another round of amazing new brands joining the Startup CPG community! 🎉 If you’re tagged, drop a comment and introduce yourselves — we want to hear your story!

✨Nowadays

✨Sivan Spices

✨PHiSTiK

✨

✨Pride Road

✨Revello Modern Mixers

✨Hummzies

✨Cantonese Breakfast Granola

✨Nal's Kitchen

✨Goldholly Yaupon Co.

✨Of Coarse ™ | Coffee Beans & Cold Brew

✨sweetr

✨Beto’s Butter

✨Tiny Tots Secret Sauce

✨Samsāra Nutrition

✨S U P E R F R E E ™️

✨KETRO

✨Balgan

Curious how to get your brand featured? Head over to our Slack community, introduce yourself in the introductions channel, and be sure to include your socials, website, and live product images. Once you’ve checked all the boxes, you’re in line to be featured!

We’ve got new brands joining every day — thanks for your patience as we work through the queue 😎




09/02/2026

Calling all emerging brands ready to get on Whole Foods Market shelves 👀🛒

Forager Fest Grocery Run is here! 🎉 For the first time ever, the full Whole Foods Market forager team + Emerging Brands Merchants are coming together for one national Grocery Run in Nashville.

9 foragers. Every region. All in one room. One day in Nashville.

If you’re selected, you’ll get dedicated face time with the forager for your region — the person who actually decides what lands on shelf.

📍 November 11 • Nashville, TN

Applications are open - don’t wait on this one.

👉Comment “FORAGER FEST” and we’ll send you the link to apply.

Chicago: we’re back and hosting another Grocery Run with Fresh Thyme Market on October 27, 2026! 🛒🏃🏻‍♀️Join us at for an...
09/01/2026

Chicago: we’re back and hosting another Grocery Run with Fresh Thyme Market on October 27, 2026! 🛒🏃🏻‍♀️

Join us at for an afternoon of mingling and sampling with the Fresh Thyme Market team and the wider Midwestern CPG community.

There will be buyer introductions and networking – come meet the buyers on your list. Even if you aren’t sampling, bring product with you to hand out! Sample packets/trial sizes and backpack sampling are highly encouraged.

Comment “FRESH THYME “ to grab your ticket now!

cin7online is a proud sponsor of the 2026 Startup CPG Shelfies 🏆Cin7’s industry-leading inventory and order management s...
09/01/2026

cin7online is a proud sponsor of the 2026 Startup CPG Shelfies 🏆

Cin7’s industry-leading inventory and order management software helps emerging CPG brands keep pace with growth and run their whole operation in one place.

Shelfies wouldn’t be possible without our sponsors. Thank you, Cin7! 🙌

08/28/2026

This is what the Startup CPG family looks like. 🫶 We hit the floor at Newtopia Now and asked our founders about their favorite moments during the show, watch for all the feels. ✨

What was YOUR best moment at Newtopia Now? 👇🏻

A career break, followed by a cancer diagnosis, and a plant she’d never heard of. That’s where RINGA began. 🌿👀Founder St...
08/28/2026

A career break, followed by a cancer diagnosis, and a plant she’d never heard of. That’s where RINGA began. 🌿👀

Founder Stephanie McGregor created RINGA after discovering moringa during an unexpected career break. Today, RINGA beverages deliver zero added sugar, 3g of fiber, and support for immunity and overall wellness—all with a refreshing taste.

Startup CPG helped RINGA turn that mission into momentum. From trade shows and founder dinners to pitch slams and grocery runs, the Startup CPG community has helped RINGA get seen, sampled, and supported along the way.

Through UPNEXT, RINGA is launching in Harmon’s grocery stores via UNFI, with all stores getting RINGA in their coolers starting in September! 🎉

Swipe to learn more about RINGA’s journey! 👉✨

Follow RINGA holistic hydration for more on their story!

📰 CPG Brand Expansion and Launch Spotlight! Our Newswire Roundup is here, featuring the latest press releases from acros...
08/27/2026

📰 CPG Brand Expansion and Launch Spotlight! Our Newswire Roundup is here, featuring the latest press releases from across the CPG community! This week, we’re highlighting the newest brand launches and retail expansions happening nationwide. There’s no shortage of fresh ideas hitting shelves. 🛒

Discover what’s new, who’s launching, and the brands shaping the future of CPG. It’s been a busy yet exciting time for our emerging brand community, and these latest press releases are seriously worth celebrating. From nationwide launches to award-winning moments, there’s no shortage of big wins happening in CPG right now. See below for a peek at some of the headlines:

✨drizz.drops

✨Wild West Chocolate

✨UNDO Gummies®

✨Quincy

✨Re-Route™ | Sensory Functional Candy

✨BEEST SNACKS

✨Chlorophyll Water

✨ōku

✨Day Out Snacks

✨Write-Off

✨Mitra9

✨Ronnie's Giardiniera

Got a milestone worth sharing? The Startup CPG Newswire is a FREE publishing service for emerging brands to get their news in front of the entire CPG community. Submit today at the link in bio.




We had an amazing time at Newtopia Now. Thank you to all the brands and partners that made an incredible show.We kicked ...
08/27/2026

We had an amazing time at Newtopia Now. Thank you to all the brands and partners that made an incredible show.

We kicked the show off with A Conversation with Whole Foods Market: What’s Next in Natural & Emerging Brands, hosted by our Founder & CEO Daniel Scharff.

We had 33 community brands in our section, they’re busy creating the future of CPG and they kept the samples flowing from the moment the show floor opened to the moment it closed.

Thank you to anyone who came and said hi - we love seeing community members in person whenever we can!

And of course thank you to the brands in our section! Our sections have a reputation of being the place to be, and that’s because of you.

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