Startup CPG

Startup CPG We're here to elevate young CPG brands through opportunities to shine, access to decision makers, and vital resources.

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06/04/2026

Most brands think going viral on TikTok Shop is about chasing trends — but the real challenge is creating content that builds trust, tells a compelling story, and converts viewers into customers.

In this Startup CPG webinar clip, Mayssa Chehata shares the exact TikTok Shop content strategy that helped drive a viral video for her brand.

If you’re building a consumer brand and looking to grow through TikTok Shop, this clip offers a practical framework you can adapt for your own content strategy.

👉This is a short clip from the full Startup CPG webinar. Link in bio to watch the full webinar.

📰 Newswire Roundup is here!It’s been a busy yet exciting time for our emerging brand community, and these latest press r...
06/04/2026

📰 Newswire Roundup is here!

It’s been a busy yet exciting time for our emerging brand community, and these latest press releases are seriously worth celebrating. From nationwide launches to award-winning moments, there’s no shortage of big wins happening in CPG right now. See below for a peek at some of the headlines:

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Got a milestone worth sharing? The Startup CPG Newswire is a FREE publishing service for emerging brands to get their news in front of the entire CPG community. Submit today at the link in bio.




Hot brands of 2026: drybox 🍓 🍉 🍎Super premium fruit chips and freeze dried fruit, on the go - it’s 100% real fruit, with...
06/03/2026

Hot brands of 2026: drybox 🍓 🍉 🍎

Super premium fruit chips and freeze dried fruit, on the go - it’s 100% real fruit, with no added sugar, and no preservatives. These flavors are delicious - Mango, Turkish Fig, Strawberry, Pear, Apple, Berries - and merchandised together, they make one of the most beautiful shippers out there.

Yagiz Kilic took home a Startup CPG Shelfie award in 2024, and you can find them available nationwide at Sprouts Farmers Market (fast-tracked from Innovation Set to full shelf!)

Keep your eyes on this healthy snack brand, they’re just getting started.

Have you tried yet? 👇

Working on your first product (or your next one)? Finding the right formulator can take weeks—or months. 👀🧪That’s why we...
06/03/2026

Working on your first product (or your next one)? Finding the right formulator can take weeks—or months. 👀🧪

That’s why we’re hosting our first-ever Founders & Formulators event on July 12 in Chicago during IFT First 2026.

You’ll meet 1:1 with experienced food scientists and product developers in a structured speed-dating format, get feedback on your idea, and make connections that could help bring your product to life.

You’ll get one-on-one time with VIP’s from:

UmaiWorks, Chau Time, Catapult Commercialization Services, First Production Food Innovation, A La Carte Connections, Scale Food Labs, Flavor Crave Consulting, and more being added in the coming weeks.

Light bites and refreshments included. Spots are limited!

👉🏽 Comment “Formulators Chicago“ for tickets.

Summer FancyFaire is less than a month away! 🎉It’s happening in New York City from June 28–30, and today we’re announcin...
06/02/2026

Summer FancyFaire is less than a month away! 🎉

It’s happening in New York City from June 28–30, and today we’re announcing the 32 brands in The Startup CPG Partner Pavilion! 🗽

BARI, Beck’s Broth, Chenzi, Cotto, Etelka, F**a Foods, Gigantic, Good Greed, HOL Health Club, Honey Department, Jöey Nordic Seed Crisps, Keya’s Snacks, Little Latke, Little Twists, Mac Squares, marrō, Mimi Cheng’s, Nomie, Noodo, Onoin, Quincy, Roaring Fork Mill, SABE, She’s The Sauce, Silver Swallow, Smolbol, Sourmilk, Strip Jerky, Tart, The Bagelverse, The Maple Brothers, Yaza

Swipe through to meet the second half of the brands joining us — and head to the link in bio to learn more about each one! 👀👉

We’re at booths 4506A and 4607A. Stop by to discover new products, meet emerging brands, and connect with the CPG community! 🤝

Summer FancyFaire is less than a month away! 🎉It’s happening in New York City from June 28–30, and today we’re announcin...
06/02/2026

Summer FancyFaire is less than a month away! 🎉

It’s happening in New York City from June 28–30, and today we’re announcing the 32 brands in The Startup CPG Partner Pavilion! 🗽

BARI, Beck’s Broth, Chenzi, Cotto, Etelka, F**a Foods, Gigantic, Good Greed, HOL Health Club, Honey Department, Jöey Nordic Seed Crisps, Keya’s Snacks, Little Latke, Little Twists, Mac Squares, marrō, Mimi Cheng’s, Nomie, Noodo, Onoin, Quincy, Roaring Fork Mill, SABE, She’s The Sauce, Silver Swallow, Smolbol, Sourmilk, Strip Jerky, Tart, The Bagelverse, The Maple Brothers, Yaza

Swipe through to meet the first half of brands joining us — and head to the link in bio to learn more about each one! 👀👉

We’re at booths 4506A and 4607A. Stop by to discover new products, meet emerging brands, and connect with the CPG community! 🤝

Most CPG brands are leaving serious revenue on the table. 📧📱In this Startup CPG webinar, Quinn Sullivan talks with Evan ...
06/02/2026

Most CPG brands are leaving serious revenue on the table. 📧📱

In this Startup CPG webinar, Quinn Sullivan talks with Evan Corliss, Owner of eCora, and Caleb Donovan, Partner Manager at Klaviyo, about how brands can build an email and SMS marketing engine that drives revenue on autopilot.

From the five essential flows every brand should have running, to why a simple 15% welcome offer consistently outperforms everything else, to the surprising power of post-purchase emails and customer reviews, Evan and Caleb break down the strategies top-performing brands are using to maximize retention and lifetime value.

If you’re looking to grow repeat purchases, improve customer retention, or get more from your existing traffic, this webinar is packed with practical takeaways you can implement right away.

Link in bio for the full webinar.

Say hello to another round of amazing new brands joining the Startup CPG community! 🎉 If you’re tagged, drop a comment a...
06/01/2026

Say hello to another round of amazing new brands joining the Startup CPG community! 🎉 If you’re tagged, drop a comment and introduce yourselves — we want to hear your story!

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Curious how to get your brand featured? Head over to our Slack community, introduce yourself in the introductions channel, and be sure to include your socials, website, and live product images. Once you’ve checked all the boxes, you’re in line to be featured!

We’ve got new brands joining every day — thanks for your patience as we work through the queue 😎




The right conversation at a Startup CPG event can open unexpected doors.I Eat My Greens is proof. What started as a frus...
05/29/2026

The right conversation at a Startup CPG event can open unexpected doors.

I Eat My Greens is proof. What started as a frustration with bland, over-processed grocery soups turned into a mission to make healthy food that actually tastes homemade and fits real life. 🥣✨

The team partnered with chefs and local farmers to create veggie-packed, clean-label soups with real ingredients, bold flavors, and nothing you can’t pronounce. Along the way, early packaging challenges led them to partner with rePurpose Global to reduce plastic waste and double down on sustainability.

Startup CPG helped open a key door at the Denver Grocery Run, where a real conversation with the Thrive Market team turned into a major opportunity.

Fast forward to today, and I Eat My Greens is now on Thrive Market, reaching 1.6M+ members looking for better-for-you, sustainable food.

Follow .mygreens for more on their journey!

Stay tuned — we’ll keep spotlighting incredible founders in our Startup CPG Wins series! 🙌

BetterForYouFood StartupStory

05/28/2026

At this year’s Shelfies tasting, the Startup CPG team spotted several standout trends across the thousands of products they sampled 👀✨ 🛒 From bold flavor combinations you wouldn’t expect, to unique packaging, functional ingredients, and cleaner labels, a number of recurring themes kept showing up again and again. 🔁 Watch until the end to hear each Shelfies judge’s take on the products they tested and the biggest trends they noticed throughout the event.

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