03/10/2026
When communities are under attack, the strategic question isn't just what to say. It's what to make people feel.
On October 4th, Miguel Santana, CEO of called our co-founder with an idea: a living mural, nightly projections of Angeleno faces on the California Community Foundation building in downtown LA, in direct response to the ICE raids hitting communities across the city.
The strategic instinct behind it was sound. Don't argue. Don't inform. Show belonging. Make it visible. Make it undeniable.
Born in June built the campaign around that instinct, creating and producing the fifteen-minute video loop, the website, and the social campaign, anchored by portraits from Pulitzer Prize-winning photographer Barbara Davidson (). We went from concept to launch in one month, in partnership with
The most powerful campaigns don't explain the moment. They become it.
Visit AmINextUSA.Org to learn more.