Primary Elements

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Primary Elements

Non-toxic deodorant that makes every day routines a total delight. Rigorously researched and proudly efficient.

11/09/2020

“You totally nailed it. I feel like most natural deodorants just made me smell worse or irritated my skin. I love this stuff. It smells amazing and I love the way the bottle looks in my bathroom.. Thank you so much!" - Loren C.💙✨⠀
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06/02/2020

Take a nice deep breath.⁠⠀
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⁠Life can be busy and messy and its easy to let our mind take flight, spiraling into worry about things that aren't in our control. ⁠⠀
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Taking a moment to pay attention to your breath and the sensations in your body - even just spending a minute or two where you are truly present - can be surprisingly healing. ⁠⠀
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photo: outtakes for with and ⁠⠀
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15/01/2020

"I have wavered between natural and non natural deodorants for a long time now but never could find a natural deodorant that lasted all day. Primary does the trick. The packaging is beautiful, it smells amazing and feels luxurious to use." ⁠✨

19/12/2019

✨BACK IN STOCK!✨ We've restocked our signature scent Mineral Deodorant in 'Palmarosa' Place your order by 9AM PST on 12/19 to ensure delivery by the 24th. Free Shipping for orders in the U.S. No code needed. Link in profile. ⁠⠀⁠⠀⁠⠀
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18/12/2019

It’s that time! If you are planning on gifting Primary and need it by 12/24, your order needs to be placed by 9am PST tomorrow morning 12/19. 💙It’s also a great opportunity to take advantage of free U.S. shipping (no code needed) and 20% off CBD capsules with code EASE20 ⁠⠀💫
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If you've already placed your order, we are working our very hardest to get your order out the door in plenty of time to get it wrapped up. And then we're going to wrap things up ourselves and take a nice pause for a week or two. 💙Orders placed after tomorrow will go out in 2020💙
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Thank you for choosing to support a small woman owned business this season! It's much appreciated. ⁠⠀💙💙💙
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image: s05e08⁠⠀
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**pcbd

19/11/2019

Introducing.. TERPENE WASH, our highly-concentrated, ultra-effective, resin-dissolving solution we created for times when your ceramic pipe needs a little TLC.⁠⠀
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TERPENE WASH is a non-toxic, plant-based, super-concentrated, hard-surface, all-purpose cleanser, free of synthetic fragrances and utilizing the cleaning power of the terpene Limonene, an organic compound commonly found in citrus peels as well as energizing strains of cannabis. ✨🍊☀️🍋⠀⁠⠀
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Designed especially for ceramic pipes, but works beautifully when diluted for general household cleaning too (dishes, floors, countertops, etc.) ⁠⠀
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From "When gnarly, toxic glass cleaners were all we could find – definitely not a friend to our porus ceramic pipes – we got defeated and bummed; a key stage in our glacially-paced product development process. But then formulating wizardress .elements came along and healed our hearts by creating a special cleanser just for us, and suffice to say, homegirl went off."⁠💛⠀
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Thank you to the talented for the the delightful packaging design and for the delightful product photos. Head over to to pick up a bottle - these are selling out quickly!⁠⠀💚⠀⁠⠀⠀⁠⠀⠀⁠⠀⠀⁠⠀⠀⁠⠀⠀⁠⠀⠀⁠⠀

19/11/2019

⭐ Holiday Giveaway! ⭐ ⁠⠀
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We've partnered with the amazing brands and for a giveaway! Swipe right to see and follow all the lovely female-owned brands involved, and enter at the link in bio. Winner will be chosen at random and announced on Monday 11/25/19 ⠀
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One lucky winner will receive:⁠⠀
⚘ $350 in Apparel Credit ⁠⠀
⚘ $350 in CRAFTED collection credit from ⁠⠀
⚘ A 6 month supply of .elements x MBS mineral deodorant⁠⠀
⚘ Alive & Awake Olive Oil duo by ⁠⠀
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TO ENTER:⁠⠀
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1. Visit the link in profile for the sign-up page. Enter your name, email address, and in the message box, add instagram handle to the contact box on this page.⁠⠀
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2. On Instagram, follow:⁠⠀
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⁠⠀elements⁠⠀
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3. Like this post on Instagram (on any of the four accounts listed) + tag three friends in the comments⁠⠀
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Contest begins now and ends 11/24/19 at 11:59pm CST. The winner will be drawn and announced on 11/25/19.⁠⠀
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By entering your email address here, you are consenting to join the email list of the listed brands participating in this giveaway. In order to be eligible to win this contest, you must be following all of the above accounts on Instagram at the time of the drawing. This giveaway is not sponsored, endorsed, administered by or associated with Instagram. ✨Good luck!✨

26/09/2019

Due to popular demand we are once again sold out of Primary Mineral Deodorant in ‘Palmarosa’ 💙Blown away by the continued support and excitement from everyone + all the new stores that have started carrying Primary. THANK YOU. 💙Not to worry, another batch is coming very soon... In the meantime our Mineral Deodorant +CBD and MBS scent collaboration with are both in stock and ready to ship!✨⠀⁠⠀⠀⁠⠀⠀⁠⠀⠀⁠⠀⠀⁠⠀
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22/09/2019

When it comes to armpit hair and body odor - some believe hair helps pull moisture and odor-causing bacteria away from the skin, making you less stinky. And others feel shaving your pits results in less space for bacteria to breed.
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Ultimately, choice to shave or not to shave comes down to personal preference, and regardless of the choice to shave or not to shave - the best way to avoid stink is to keep underarms clean + free of odor causing bacteria.⠀
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That means washing those pits *every day* and using a deodorant designed to neutralize odor causing bacteria (👋.elements) before it can cause a stink.⠀ ⠀⁠⠀
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photo: by ⁠⠀

30/08/2019

"Miracle worker. I will admit I was a skeptic, especially after trying CBD tinctures in the past, but these work really great. I take one every morning with my vitamins and it just takes the edge off. I feel more calm and relaxed and I'm able to focus better at work. Thank you!" - Anna G.⁠⠀
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PRIMARY Everyday Balance CBD Capsules are designed to support a sense of calm from the inside out. Formulated to soothe nerves, alleviate chronic aches and pains, and support a sense of balance and ease. ⁠⠀
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• Made with organically grown whole h**p extract • Supercritical Co2 extraction⁠⠀
• Broad-spectrum, complete plant profile includes essential vitamins, minerals, phytonutrients, fatty acids, flavonoids, and terpenes.⁠⠀
• Grown and Produced in the USA⁠⠀
• Third-Party Laboratory Tested⁠⠀
• 25mg of CBD per capsule ⁠⠀⁠⠀⁠⠀⁠⠀
**pcbd ⁠⠀
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27/08/2019

PRIMARY Mineral +CBD Deodorant utilizes the natural healing power and antimicrobial properties of cannabinol to target and diminish odor-causing bacteria while maintaining your body’s natural balance. ✨⠀
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Bonus: the analgesic properties of CBD can help with sensitive skin issues like inflammation, itching, or dermatitis. ✨⠀
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As always - free of alcohol, aluminum, and synthetic fragrances and full of non-toxic, naturally derived ingredients to help keep you smelling fresh and feeling good. ✨⠀
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21/08/2019

PRIMARY Mineral Deodorant Spray : nourishing magnesium, soothing aloe vera, cleansing witch hazel, + a signature blend of organic and wildcrafted essential oils. Recently I was told the scent “captures the essence of summertime in Southern Italy.” Highest compliment💛 Effective, clean, non-toxic.

Photo by Primary stockist who carries a beautifully curated selection of items to keep your body looking and feeling it’s best : and ⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Primary Elements

11/09/2020

06/02/2020

15/01/2020

19/12/2019

18/12/2019

19/11/2019

19/11/2019

26/09/2019

22/09/2019

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27/08/2019

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