Semper Suds

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Semper Suds After decades of military service, the mission continues…. Forged by the sea. Anchored in service. ⚓️ From sea to shore, our mission continues.

Small-batch, nautically inspired, all-natural soap crafted with grit and purpose, shaped by life on the water and built for long days at sea. We’re a salty retired couple, a Coast Guard Chief and a Marine First Sergeant, who spent decades serving our country and are now answering a new kind of call: keeping our crew clean, naturally. After years of battling our own sensitive skin and watching our loyal K9 companions suffer from constant itching and allergies, we knew it was time to chart a new course. So we dropped anchor on harsh chemicals and set sail on a cleaner, gentler mission. At Semper Suds, we handcraft small-batch, all-natural soaps for both humans and their four-legged deckhands. Each bar is made with purpose, heart, and skin-loving ingredients, rooted in the grit of service and the love of family, furry and otherwise. Welcome aboard and fair winds and following seas.

With the holidays steadily approaching, we wanted to remind everyone that Semper Suds ships!Whether you’re shopping loca...
10/17/2026

With the holidays steadily approaching, we wanted to remind everyone that Semper Suds ships!

Whether you’re shopping locally or sending gifts to family and friends across the country, our handcrafted soaps and body care products make thoughtful holiday gifts.

Thank you for supporting our veteran-owned small business!

⚓ Semper Suds | Handcrafted essentials inspired by the sea.

⚓ Harbor Haze is going quickly! Handcrafted with Lavender & Sage essential oils and French Green Clay, this bar offers m...
10/15/2026

⚓ Harbor Haze is going quickly!

Handcrafted with Lavender & Sage essential oils and French Green Clay, this bar offers more than just a wonderful, fresh, herbal scent!

💜 Lavender Essential Oil – Known for its calming, soothing aroma, making it a wonderful addition to your daily routine.

🌿 Sage Essential Oil – Adds a refreshing, earthy aroma that pairs beautifully with lavender.

💚 French Green Clay – Helps absorb excess oil and gently lift impurities from the skin, leaving it feeling fresh and clean.

Made with high-quality oils and butters, Harbor Haze produces a creamy, cleansing lather that leaves your skin feeling soft and nourished.

⚓ Don’t wait too long to grab yours! These handcrafted bars are disappearing quickly!

🚨 Farm to Porch Delivery Service - Lake Country, WI orders close TONIGHT! Be sure to place yours before the deadline so you can enjoy your Semper Suds goodies next week!

🇺🇸 Semper Suds | Retired Female Veteran-Owned & Operated

10/14/2026

Mark your calendars for November 14!

Join us for the CVI Gala at Potawatomi Hotel & Casino, where Bill Michaels will serve as emcee and sit down for a one-on-one conversation with Semper Suds' very own Marine Corps First Sergeant Timothy La Sage (Ret.).

An evening dedicated to honoring our veterans and supporting a great cause!

Hope to see you there! ⚓️

Fall Anchorage 🍂If you could only smell a pic… A lil fruity, a lil fall!Setting sail in November!
10/12/2026

Fall Anchorage 🍂

If you could only smell a pic… A lil fruity, a lil fall!

Setting sail in November!

10/05/2026

A huge thank you to 3barn for coming out to our home and spending some time with us to share the story behind Semper Suds! 🇺🇸⚓️

From the moment they arrived, they were absolutely wonderful. So friendly, down to earth, and incredibly easy to talk to. What could have easily felt like an interview honestly felt more like sitting down and having a conversation with friends. They made us feel completely comfortable, asked thoughtful questions, and genuinely took the time to understand not only what we make, but why we do it.

We loved being able to talk about how Semper Suds began, our military roots, our love of the sea, and why giving back to the veteran and first responder communities is such an important part of our business.

We can’t say enough good things about the 3barn team. Their passion for sharing the stories of local businesses and the people behind them truly shows, and we’re so grateful they chose to share ours.

Thank you, 3barn, for making the entire experience so easy, enjoyable, and memorable. We had such a great time with you and truly appreciate the opportunity to tell the Semper Suds story. ❤️🤍💙⚓️

What an incredibly thoughtful welcome! 🇺🇸⚓️Semper Suds recently became a proud member of the Wisconsin Veterans Chamber ...
10/05/2026

What an incredibly thoughtful welcome! 🇺🇸⚓️

Semper Suds recently became a proud member of the Wisconsin Veterans Chamber of Commerce, and we were completely surprised with a huge basket filled with delicious baked goods and coffee from Dog Tag Bakery, courtesy of Fiserv.

There is something especially meaningful about veterans supporting veterans and organizations coming together to invest in veteran-owned small businesses. We are incredibly grateful to the Wisconsin Veterans Chamber of Commerce, Dog Tag Bakery, and Fiserv for such a generous and thoughtful welcome.

And we have to say, the goodies are AMAZING!

We’re proud to be part of this community and excited for everything ahead for Semper Suds.

Thank you for making us feel so welcomed! 🇺🇸⚓️

⚓️ Introducing Harbor Haze ⚓️Inspired by misty mornings along the shoreline, Harbor Haze blends soft lavender and earthy...
10/04/2026

⚓️ Introducing Harbor Haze ⚓️

Inspired by misty mornings along the shoreline, Harbor Haze blends soft lavender and earthy sage with French green clay for a fresh, clean bar with a calming coastal feel.

With all of our recent travels, we’ve been thinking about how nice it would be to have a handcrafted bar that’s just a little easier to take along. So, we’re testing the waters!

For this trial run, Harbor Haze is setting sail in a slightly smaller 3.5 oz bar, the perfect size to tuck into your travel bag and bring a little Semper Suds along for the journey.

We’ll see how you like the new size before deciding if it earns a permanent spot aboard!

Harbor Haze | Lavender + Sage | French Green Clay | 3.5 oz

🇺🇸 Veteran-owned
❤️ 10% of sales donated to veteran & first responder nonprofits

Semper Suds
Handcrafted essentials inspired by the sea.

Hunting season is here, Wisconsin.Bow season is underway, gun season is on the horizon, and colder days are coming right...
09/25/2026

Hunting season is here, Wisconsin.

Bow season is underway, gun season is on the horizon, and colder days are coming right along with them.

Whether you’re heading into the woods before sunrise or just getting that beard ready for another Wisconsin winter, Semper Suds Beard Oil helps condition, soften, and tame your beard while nourishing the skin underneath.

Choose your favorite handcrafted scent or go UNSCENTED when you’d rather leave the fragrance at home and head into the woods.

➤ Bow season ready
➤ Cold-weather beard care
➤ Available scented or unscented
➤ Handcrafted in small batches
➤ Veteran-owned
➤ 10% of sales donated to veteran & first responder nonprofits

Hunting season comes and goes. Beard season is year-round.

Message us to grab yours, or add some to your next Farm to Porch Delivery Service - Lake Country, WI order!

Address

Soap Galley
Milwaukee, WI
53038

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