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Semper Suds

After decades of military service, the mission continues…. Forged by the sea. Anchored in service. ⚓️ From sea to shore, our mission continues.

Small-batch, nautically inspired, all-natural soap crafted with grit and purpose, shaped by life on the water and built for long days at sea. We’re a salty retired couple, a Coast Guard Chief and a Marine First Sergeant, who spent decades serving our country and are now answering a new kind of call: keeping our crew clean, naturally. After years of battling our own sensitive skin and watching our

loyal K9 companions suffer from constant itching and allergies, we knew it was time to chart a new course. So we dropped anchor on harsh chemicals and set sail on a cleaner, gentler mission. At Semper Suds, we handcraft small-batch, all-natural soaps for both humans and their four-legged deckhands. Each bar is made with purpose, heart, and skin-loving ingredients, rooted in the grit of service and the love of family, furry and otherwise. Welcome aboard and fair winds and following seas.

06/13/2026

🐾 Dapper Dog Provisions Approved! 🐾

Our four-legged crew is loving their new goodies from the Firefly Night Market!

A big thank you to Dapper Dog Provisions for the amazing treats and products. Judging by the happy faces, wagging tails, and eager noses around here, these were definitely a hit! 🐶❤️

At Semper Suds, we’re always excited to support fellow local small businesses, especially those dedicated to keeping our furry family members happy and healthy.

If you haven’t checked them out yet, be sure to give them a follow and show them some love. Your pups will thank you!

Drop a photo of your dog in the comments… we’d love to see your happy pups too! 🐾

🐶⚓️

06/09/2026

❤️

06/08/2026

Semper Suds is now on Farm-to-Porch!

Great news, Lake Country friends!

If you're a customer of Lake Country Farm-to-Porch Delivery Service, you can now order select Semper Suds products directly through their order form and have them delivered right to your door along with your other local favorites.

Currently Available:

Deepwater Detox – Activated Charcoal & Tea Tree Essential Oil

Salt & Sage – Colloidal Oatmeal, Spirulina, French Green Clay, Kaolin Clay, Turmeric, Alkanet Root, and a blend of Clary Sage, Rosemary, Bergamot & Lavender Essential Oils

Weigh Anchor – Indigo Blue & Kaolin Clays with Lime, Litsea Cubeba, Bergamot & Rosemary Essential Oils

Whitecap Mint – Indigo Blue & Kaolin Clays with Peppermint, Eucalyptus & Spearmint Essential Oils

Custom “Well Oiled” Beard Oil

Custom “Mariners Melt” Body Balm

Custom “Harbor Guard” Lip Balm

Custom “Sea Spray” Body Mist

Custom “Hit the Rack” Pillow Spray

Our handcrafted products are made in small batches using natural ingredients and premium essential oils. Many of our products can be customized with your preferred essential oil blends.

If you're not currently a member of Farm-to-Porch, please consider joining and supporting local farmers, producers, and small businesses throughout Lake Country.

If you're interested in any of our products and are not using Farm-to-Porch, please reach out to us through social media or email us at [email protected] or check out their website https://www.farmtoporchdelivery.org/

As a veteran-owned business, we're proud to donate 10% of all sales to veteran and first responder nonprofit organizations.

Thank you for supporting local farmers, local businesses, veterans, first responders, and your community.

Always Ready & Faithfully Clean.

06/07/2026

It’s a good day to make soap….

06/06/2026

D-DAY • JUNE 6, 1944

THE U.S. COAST GUARD: PRESENT & ACCOUNTED FOR…

On June 6, 1944, more than 4,000 Coast Guardsmen participated in Operation Overlord. They crewed landing craft, transported troops, rescued survivors, maintained communications, and faced enemy fire alongside the soldiers they carried ashore.

Coast Guardsmen served alongside soldiers, sailors, members of the Army Air Forces, and Allied forces in the largest amphibious invasion in history. Together, their courage, skill, and sacrifice helped secure a foothold in Normandy and advance the liberation of Europe.

Today, we honor the service and sacrifice of all who answered the call on D-Day. We remember those who fought from the beaches, from the sea, and from the skies, and those who never returned home.

We honor their service.
We remember their sacrifice.
We will never forget.

Semper Paratus. Always Ready.

05/30/2026

⚓️ Semper Suds Lip Balm… Don’t Leave Home Port Without It. ⚓️

Whether you’re underway, on the road, or just out and about, dry lips can sneak up on you when you least expect it.

Our Semper Suds Lip Balm is made to keep your lips feeling smooth, moisturized, and ready for whatever the day brings. Small enough for your pocket, purse, sea bag, or tackle box, it’s an easy essential to keep close at hand.

⚓️🌊

05/28/2026

⚓️ SALT & SAGE ⚓️
Born from salt air, rolling waters, and the rugged spirit of life at sea.

Salt & Sage is a naturally nautical bar crafted with earth-and-ocean inspired ingredients designed to calm, refresh, and restore hardworking skin after long days under the sun, wind, and waves.

Made with a skin-loving blend of:
• Colloidal Oatmeal
• Spirulina
• French Green Clay
• Kaolin Clay
• Turmeric
• Alkanet Root

Finished with an essential oil blend of:
🌿 Clary Sage
🌿 Rosemary
🌿 Bergamot
🌿 Lavender

The aroma is clean and herbal with coastal earthiness, carrying notes reminiscent of sea air, weathered wood, and fresh herbs drifting across the dock at sunrise. The lather is smooth, rich, and gentle, leaving skin feeling refreshed, balanced, and cared for.

Especially appreciated by those dealing with dry or irritated skin, Salt & Sage is often loved for helping comfort skin concerns related to eczema, rashes, sunburn, poison ivy, itchiness, and everyday sensitivity.

Handcrafted in small batches by veteran-owned Semper Suds LLC because soap should do more than just clean… it should tell a story.

05/22/2026

🐝 Sweet as Can Bee 💛

Our Honey & Chamomile bars are all ready for an upcoming Bee-themed Baby Shower, and we could not think of a sweeter fit for the occasion. 🍯✨

Handcrafted with skin-loving ingredients and a warm touch of honey and chamomile, these little favors are ready to help celebrate a very special little arrival.

We absolutely love creating custom soaps for life’s meaningful moments and cannot wait for these bars to be part of such a beautiful day. 🐝🌼

05/19/2026

Available now at Semper Suds ⚓

Meet Deepwater Detox, a rugged cleansing bar crafted with coconut oil, olive oil, shea butter, and castor oil for a rich lather that leaves skin feeling clean, smooth, and refreshed after every wash.

Activated charcoal and kaolin clay help lift away dirt, oil, and everyday buildup, while pure DoTerra Tea Tree essential oil delivers a crisp, fresh scent inspired by open water and ocean air.

Built for hardworking hands, long days, and life weathered by the elements.

Naturally Nautical. Always Faithfully Clean.

Address

Milwaukee, WI

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