MAY11 Hair Oil

MAY11 Hair Oil MAY11 is a line of luxurious, all-natural hair care essentials that deliver professional-level results.

This means uncompromising, easy-to-use, nutrient-rich treatments that transform your hair at the deepest level, for healthy, beautiful hair every day.

Summer Is Here!Every day of sun, wind, and sea is another opportunity to care for your hair.This weekend, enjoy 15% off ...
06/26/2026

Summer Is Here!
Every day of sun, wind, and sea is another opportunity to care for your hair.

This weekend, enjoy 15% off with code S15 and give your hair the attention it deserves.

Link in bio 🔗MAY11 turns 8.What started as a singular vision—to create a hair oil that performs with precision, simplici...
05/01/2026

Link in bio đź”—

MAY11 turns 8.
What started as a singular vision—to create a hair oil that performs with precision, simplicity, and intention—has grown into a ritual shared by so many of you.

And for that, we thank you.

To celebrate this milestone, we’re offering you an exclusive gift:

20% Off Sitewide
Code: MAY20

A moment to replenish, restore, and elevate your hair—your way.

This offer is available for a limited time only, ending May 11th.

Thank you for being part of this journey.

Romina Manenti
Founder & Creator

Spring isn’t just a routine update—it’s the moment to reset. Let go of winter’s heaviness and bring back lightness, clar...
04/20/2026

Spring isn’t just a routine update—it’s the moment to reset. Let go of winter’s heaviness and bring back lightness, clarity, and movement.

Choose one of these five essentials—or do them all: reset the scalp, restore shine, refine the cut, refresh the color, and switch to lighter styling—so your hair feels fresh, effortless, and in sync with the new season.

Read the full article. Link in bio đź”—

Link in bio In the 1990s, many blondes were dramatic—platinum, heavily highlighted, clearly processed. Carolyn’s hair m...
03/13/2026

Link in bio
In the 1990s, many blondes were dramatic—platinum, heavily highlighted, clearly processed. Carolyn’s hair moved in the opposite direction. It looked softer, more natural, and quietly refined. Nothing about it felt forced or overworked. In a way, she made peroxide look quietly aristocratic.

Working between New York and Paris, at the intersection of hairstyling and product development, I find it difficult to r...
01/27/2026

Working between New York and Paris, at the intersection of hairstyling and product development, I find it difficult to remain indifferent—or unimpressed—by the steady rise of K-Beauty across U.S. and French shelves. While the conversation most often centers on skincare, its influence on haircare is, to me, equally revealing—and perhaps even more instructive for professionals.

What I find most compelling is not only what K-Beauty offers, but how it establishes itself within foreign markets. After testing several products firsthand, what stands out is the ease of use, the clarity of application, and a sensorial experience that delivers a genuine sense of luxury. This notion of accessible luxury—premium without being exclusionary—has, in my view, played a decisive role in K-Beauty’s global adoption.

Observing this evolution more closely, I found myself returning to a series of fundamental questions—questions that go beyond trends or launches, and instead speak to structure, methodology, and long-term impact. The reflections that follow are shaped by that inquiry, and by the answers I believe are worth sharing.

1. When did K‑Beauty begin, and when did it enter the Western world?

Even if K-Beauty’s rise may appear recent—particularly in the post-Covid years—it did not emerge suddenly, nor was it born as a global trend. Its foundations were laid in South Korea in the late 1990s and early 2000s, supported by sustained domestic investment in cosmetic research and development, dermatological science, and a highly educated consumer base that approached daily care as a long-term discipline rather than a quick fix.

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Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

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