YogiTriathlete

10/09/2026

Yoga is soft?

Tell that to an endurance athlete who can move well, breathe under pressure, and stay composed when things get hard.

A calm, mobile athlete is a hard one to beat.

BJ and I are throwing down on the mat every Friday with the team. Come join us.

Friday Flow | 4:30 PM PT | 30 minutes

Inside Endurance Squad. Come see what we’re about.

10/06/2026

There’s a massive missing piece in traditional endurance training. We see it every day.

Athletes are following the workouts, hitting the numbers, putting in the hours — and still struggling with confidence, consistency, burnout, race-day ex*****on, recovery, or simply enjoying the process.

Training the body is only part of the work.

The rest is learning how to work with your mind, your nervous system, your breath, your energy, and your awareness.

We’ve been doing this work for more than 20 years as endurance athletes, coaches, students and teachers.

We don’t teach theory. We live it.

That’s why we built Endurance Squad. And you don’t have to leave your coach to be here.

Keep your coach. Add the missing layer.

Or build from one of our structured endurance training plans and have us in your corner along the way.

Inside Endurance Squad:

• Triathlon, running and endurance training plans

• Direct access to our founders Jess + BJ

• Weekly live coaching

• Endurance Mindset, breathwork, mobility and nervous system practices

• Yoga, meditation and recovery resources

• A community of athletes committed to doing the work differently

This is not about adding more training.
It’s about training the whole athlete.

Endurance Squad is open. $99/month.

Come train with us. Click the link in our bio to claim your spot and get the missing link today.

10/06/2026

Medal Monday

Karen, Endurance Squad, gave us one of those race recaps that reminds us why we do this work. Her mantra going into the race was simple: “I am positive and grateful.” The weekend gave her plenty of opportunities to take the exit ramp. Travel didn’t go as planned, there was no cell service to access her usual YT meditations, her goggles were unusable, and she ended up swimming without them.

Then, running into T1, her leg cramped, she slipped on the wet grass and took a hard fall on the concrete. For a moment, DNF looked like a pretty reasonable option.

Instead, she told herself, “Get to the start line of the bike.” And she did. From there, it was “long, strong, calm” and “be here now.” One pedal stroke, one moment, one step at a time.

She crossed the finish line crying. That’s more than finishing a race. It’s training the mind to meet the moment you’re actually in, not the one you thought you were going to have.

Amy is an Endurance Squad member and 1:1 mindset coaching client, and she has shown up for the work. She’s taken advantage of so much of what Endurance Squad offers — the training, the community, the coaching and the mindset practices — and she’s been incredibly consistent in putting that work into action.

So when she shared this after her 10K in Portland: “This was the best I have ever felt mentally going into a race. Zero regret or dread.”

That is a big deal.

Because the work isn’t just about getting stronger physically. It’s about changing your relationship with the experience — noticing the old patterns, creating space, and learning that you can meet race day differently.

Zero regret. Zero dread. That’s a race-day win before the race even starts.
We’re so proud of you, Amy.

And Brendan, working with BJ through 1:1 Coaching, set a new 10K PB at the Ocean Road 10K, running 42:18 at 6:49/mile. He paced it beautifully with focus, patience and a calm mind. The work started on the meditation cushion, banking a 60-day meditation streak that is obviously reaping rewards.

This is YogiTriathlete Coaching. Want to be part of it?

Join our Endurance Squad or work with us through 1:1 Coaching.

Link in bio.

10/01/2026

A season of teaching yoga at IRONMAN events showed us a few things.

ONE: Athletes want this.

They are ready for it. They’re showing up. At these classes, we’ve had 70+ athletes on the mat before race day. Let’s double that in 2027.

TWO: Athletes need this.

Boy, are we stiff.

The demands of endurance sport are real, and immobility does not equal wellness or longevity in sport. Athletes need ways to recover, breathe, move better, regulate their nervous systems, and actually inhabit the bodies they’re asking so much of.

THREE: This is YogiTriathlete

After 10 years of showing up and giving this work everything we had, YogiTriathlete was given the space to do what it was built to do.

Live, breathe, teach and coach at the intersection of endurance sport, mindset, nervous system regulation, movement and recovery.

This our lane.
And we’re just getting started.

Already have your training? Already have a coach? Looking for the missing layer?

Endurance Squad is where we bring all of this together — coaching, training, mindset, movement, recovery and a community of athletes who want to go deeper.

$99/month.

Our coaching meetup is tonight. Come meet your coaches, ask your questions, and see what this is about.

Join Endurance Squad.

IRONMAN Americas
Photo courtesy of Cuisine Solutions

09/29/2026

Medal Monday

A few big experiences to celebrate this week.

Luca, our youngest athlete, took 1st in his age group at the Double Peak Challenge 10K. This has become one of his favorite races, and Saturday he ran 56:22, good for 13th male overall out of 140. His first race here in 2022 was 1:24. Almost 30 minutes of progress in five years. Consistency works.

Kristen Kelly took on the Vermont 50K in muddy, rainy conditions as the nor’easter moved through the East Coast. With a shorter-than-ideal lead-up, she showed up ready to have an experience and put her mindset work into practice. She finished 7th in her age group, coming close to her previous time from a few years ago. She said that mindset pulled her through the final miles. That’s the work.

Manny, an Endurance Squad member, took on the Bear Valley Sprint Triathlon in the Sierra Nevada mountains and put together a strong race. He continues to build experience, confidence, and belief in what’s possible when the mind and body are trained together. Keep going, Manny. We’re excited to see what’s next.

And then there was New York.

Coach BJ and Jess were at Jones Beach to lead yoga for about 50 Ironman 70.3 New York athletes Friday morning. They breathed, moved, and prepared together. Then the race was canceled.

No start line. No finish line. A lot of disappointment.

But there was still an experience to have. Sometimes what we planned doesn’t happen. We can stay stuck in what was supposed to be, or stay open to what comes next.

Show up. Stay present. Manage the moment. See what’s possible from here.

That’s YogiTriathlete Coaching.

Train the body. Develop the mind. Build a community that keeps you moving forward.

Want to be part of it?

Join our Endurance Squad or work with us through 1:1 Coaching.

Link in bio.

09/27/2026

The race was canceled. The connection wasn’t. ❤️

09/24/2026

Episode 467: How Mike Reilly Turns Finish Lines Into Life Lessons

Mike Reilly said it best - the finish line is never the end.

It’s the start of your next chapter.

Save this for the day you need the reminder.

We talked about time, disappointment, and why a “bad” race can still be a win. Because the real question is not:
* Did I hit the number?
* Did I look perfect?
* Did it happen fast enough?

It’s:
* Did I keep going?
* Did I grow?
* Did I become someone I’m proud of?

That shift changes everything.
Progress > perfection.
Ownership > excuses.
Forward > standing still.

Mike’s new book, Finding Your Finish Line: Lessons on Discovering Hope, Heart, and Yourself in Life’s Toughest Miles, captures the essence of resilience, courage, and purpose. He emphasizes that not all finish lines are tied to races; rather, they symbolize personal milestones and transformations in life.

AVAILABLE ON AMAZON

What finish line are you at right now? Listen to the full conversation 👆

09/23/2026

Don’t fret. We’re on our way. ✈️

We’ve been watching the weather too. And yes, there’s a lot of conversation happening around Saturday.

But for now? We’re headed to IRONMAN 70.3 New York – Jones Beach.

We’ll be there Friday morning for Morning Yoga presented by Cuisine Solutions.

8:30 AM · East Bathhouse
Bring your own mat.

Come breathe. Move. Get centered. And prepare for whatever race day brings.

The first 50 athletes will receive a custom yoga towel, courtesy of Cuisine Solutions.

Nor’easter or not, we’re bringing the calm.

And remember: weather panic is one of our specialties.

09/21/2026

Medal Monday 🥇

A big weekend for the YogiTriathlete community, from Washington to Michigan.

Coach BJ headed to Ironman 70.3 Washington Tri-Cities to lead morning yoga and support Team Cuisine Solutions.

Four relay teams. Most experiencing an Ironman event for the very first time.

Through Endurance Squad, we coached them through the swim, bike, run, fueling and mental preparation. But just as important, we coached them to be ready for the experience.

The nerves. The challenge. The joy. All of it.

The team support was epic. It’s inspiring to see a company invest in their people through fitness, movement and shared experiences.

Congrats to every member of Team Cuisine Solutions. And the best part? Most were already talking about coming back and maybe doing the whole race.

That’s inspiration in action.

Patrick went back-to-back, racing Tri-Cities just one week after Santa Cruz, and put together his best performance of the year, including Oceanside in March.

That’s progression we like to see.

Patrick has now joined our Endurance Squad after working with me 1:1, and we’re excited to see how he continues to shine.

And in Michigan, Chris teamed up with his daughter Meg for the Ironman 70.3 relay.

Chris PR’d his swim on this course and had a 7-minute bike PR. Meg PR’d her run.

Different legs. One team. One experience.

That’s the power of community.

We race to challenge ourselves, to experience something new, and to discover what’s possible when we keep showing up.

And we don’t have to do it alone.

This is YogiTriathlete Coaching.

Want to be part of something that trains the body, develops the mind, and keeps you moving forward?

Join our Endurance Squad or work with us through 1:1 Coaching.

Link in bio.

09/18/2026

Join BJ on Friday at 10am for breathwork and flow leading into Ironman 70.3 Washington Tri-Cities

Tomorrow morning! ☀️

Join us for Cuisine Solutions Yoga, followed by a delicious breakfast from Cuisine Solutions, coffee from The Farmer's Daughter, and an inspiring Women in Tri panel. All are welcome! We can't wait to kick off an incredible race weekend together.