WAW Women Activating Women

04/23/2026

Yep, we had fun. Real fun. The kind that’s energizing… and, at times, just a little maddening (because growth will do that to you).

It was such a great space to pause and look at things differently—revisit conversations with clients and colleagues, challenge our own assumptions, and add a little more depth to the stories we tell ourselves.

There’s something powerful about reflecting in a space that feels safe, honest, and just the right amount of uncomfortable. That’s where the good stuff happens.

This book is good stuff. Enjoy it.

04/09/2026

Our readers are sharing their views!

04/09/2026

Our readers are sharing their opinions. Share yours!

03/31/2026

Launching "Unapologetically Latina", grounded in truth, growth, and intentional community.

I’m surrounded by a powerful mix of long-standing and new relationships: women who bring thoughtful reflection, ask the hard questions, and offer perspectives that challenge assumptions and expand thinking.

This isn’t about staying comfortable. It’s about stretching, evolving, and showing up with clarity and conviction.

A special thank you to my co-author, co-equiper, and relentless partner, Martha Jeifetz, for joining the Book Club and generously sharing her experience—your voice and presence elevate this work in every way.

Grateful to be supported, challenged, and championed by a community that doesn’t just celebrate wins—but expects growth.
Excited for what’s ahead.
Martha Jeifetz Helena Herrero

03/30/2026

We need what you will be reading this Spring! Helena Herrero Martha Jeifetz

03/29/2026

03/27/2026

We are excited to put in black and white the experience of Latina executives.
Helena Herrero Martha Jeifetz

03/23/2026

This Spring, Latina executives have their own book! @herrero.helena

03/20/2026

Yes, we are happy! And, yes, we want you to be part of it!

03/19/2026

We know what you will be reading this Summer... .helena