Appalachian Eye Care

Appalachian Eye Care We provide the most thorough and advanced eye care in a friendly, modern environment. Our goal is for you to be enthusiastically pleased with your eye care

Check out these styles of our new AppEyeWear frame line. Made exclusively for AEC to honor the people of southern WV and...
06/01/2026

Check out these styles of our new AppEyeWear frame line. Made exclusively for AEC to honor the people of southern WV and southwestern Virginia.
Coalwood - Pipestem - Shenandoah - John Nash - Dogwood.

Check back for more styles.

The right eyeglass lenses can improve more than vision. Anti-reflective coatings reduce glare, while blue light filters ...
06/01/2026

The right eyeglass lenses can improve more than vision. Anti-reflective coatings reduce glare, while blue light filters support comfort during screen time. Time for a new pair? We have cool new frames in an array of styles, colors, and shapes arriving this week!

🏔️ Introducing AppEyeWear — Frames Born in Appalachia.We’ve always believed that where you come from shapes who you are....
06/01/2026

🏔️ Introducing AppEyeWear — Frames Born in Appalachia.

We’ve always believed that where you come from shapes who you are. That’s why we created something exclusively for our patients here at Appalachian Eye Care.

Meet AppEyeWear.

Each frame carries a name straight from the heart of this region, Mandolin, 1863, Mothman, Cascade, and every one of them is available only at Appalachian Eye Care. You won’t find these anywhere else, because they were made for you.

Starting June 9, come see the full collection at any of our three locations…Princeton, Beckley, and Pearisburg, and find the pair that feels like it was made for you.

đź‘“ AppEyeWear. Exclusively at Appalachian Eye Care.

📍 Princeton, WV | Beckley, WV | Pearisburg, VA

It was only a matter of a few minutes before Dr Hansen was gently placing a strange-looking object on his face.“This is ...
06/01/2026

It was only a matter of a few minutes before Dr Hansen was gently placing a strange-looking object on his face.
“This is a trial lens pair,” he said. “Can you see the chart on the wall now?”

The world didn't just change; it exploded into existence. Sharp lines defined the furniture in the room. Outside the window, he could make out the leaves on a tree and even see the rough texture of the bark! And now he could clearly see the kind young man known as “Dr. Hansen.”

To be continued…

Slowly, the room came into focus for the young American Black Bear.  Sort of.  Things were even more “smudgy” now as he ...
05/30/2026

Slowly, the room came into focus for the young American Black Bear. Sort of. Things were even more “smudgy” now as he struggled to make out the details in the kind face looking down on him.

“Are you okay, little fella?” the man asked. “You sure are squinting a lot. Let’s see what is going on.”

Bright light filled the young bear’s vision, and a faint clicking noise filled his ears.

“Um, huh. I see,” said the kind young man. “I’m Dr. Hansen. It looks like you need some glasses.”

Oh no, glass! thought the young bear. The last time he had encountered glass was a broken bottle in the forest that cut his paw when he stepped on it.

It was only a matter of a few minutes before Dr Hansen was gently placing a strange-looking object on his face.
“This is a trial lens pair,” he said. “Can you see the chart on the wall now?”

The world didn't just change; it exploded into existence. Sharp lines defined the furniture in the room. Outside the window, he could make out the leaves on a tree and even see the rough texture of the bark! And now he could clearly see the kind young man known as “Dr. Hansen.”

It was then that another kind young man burst into the room.
“Did you bring a bear in here?!” he asked.

The one known as “Dr Hansen” looked back at the young bear. “Yes, I did. But I don’t even know his name. But I can’t think of anything better than “SeeMore” since these trial lenses seem to have changed his life.”

“SeeMore, this is my colleague, Dr. Lane,” he explained.

In shock, the only thing the other kind young man could say was, “You have got to be kidding me.”

To be continued…

Fun Eye Fact: You spend about 10% of your waking time with your eyes closed! Blinking keeps your eyes moist, clears debr...
05/29/2026

Fun Eye Fact: You spend about 10% of your waking time with your eyes closed! Blinking keeps your eyes moist, clears debris, and protects your vision—one small habit that plays a big role in long-term eye health.

Myth: Regular glasses or sunglasses can protect your eyes during DIY projects.Busted: Everyday glasses are not impact-re...
05/27/2026

Myth: Regular glasses or sunglasses can protect your eyes during DIY projects.
Busted: Everyday glasses are not impact-resistant and can shatter. Always wear ANSI-approved protective eyewear to protect your eyes from chemical fumes or flying debris.

Modern contact lenses are made with breathable materials that allow more oxygen to reach your eyes, helping to reduce dr...
05/26/2026

Modern contact lenses are made with breathable materials that allow more oxygen to reach your eyes, helping to reduce dryness and improve all-day comfort. Ready to try contacts? Make your appointment with us today.

In Honor of Those Who Gave AllAppalachian Eye Care will be closed Monday, May 25th in observance of Memorial Day.Not jus...
05/25/2026

In Honor of Those Who Gave All

Appalachian Eye Care will be closed Monday, May 25th in observance of Memorial Day.

Not just for a day off, but to remember the men and women who made the ultimate sacrifice so that we could live, work, and serve in freedom. In the mountains of Appalachia, we’ve never taken that lightly. So many of our own answered the call and we are grateful.

He was a young black bear who was, by all accounts, a rising star of the New River Valley. He could climb a cedar tree f...
05/23/2026

He was a young black bear who was, by all accounts, a rising star of the New River Valley. He could climb a cedar tree faster than a squirrel and catch fish with a single, elegant swipe.

But then, the world started to get... smudgy.

It began with a beehive. He spotted a golden, shimmering lump hanging from a low branch. Mouth watering, he lunged at the lump only to realize he’d just aggressively bitten a very dry, very angry hornet’s nest that looked nothing like a beehive from three feet away.

By the next week, he had developed a permanent case of "The Stumbles." He didn't just walk through the forest; he ping-ponged through it. He’d apologize to boulders, thinking they were his mother, and once tried to have a serious conversation with a mossy stump he mistook for a rival male.

His low point came during one foggy morning. While stumbling through the forest, he stepped out onto a grey ribbon of hard pavement. Fear gripped him as he saw a shiny red sports car coming straight at him. He closed his blurry eyes and said a quick prayer.

The sound of squealing tires assaulted his ears, and the smell of burning rubber filled his nostrils. Silence filled the air, and the only sound was the gentle purr of the car’s engine, only a few feet away from him. In a few moments, he thought he could make out the shape of a kind-looking, blonde young man staring down at him.

“Are you okay, little guy?” he heard the man ask. That’s when his vision faded to black as the man’s words echoed through his head. He felt his body being gently lifted as he lost consciousness.

To be continued...

Address

Princeton, WV

Opening Hours

Monday 8:15am - 5pm
Tuesday 8:15am - 5pm
Wednesday 8:15am - 5pm
Thursday 8:15am - 5pm
Friday 7:30am - 1pm

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