08/30/2026
After doing this for awhile, I have learned something about fall that I wish more people knew going in.
The people who struggle during AEP are almost never the ones who made a bad decision. They are the ones who ran out of time to make a good one.
Here is what fall actually looks like from where I sit.
October 15th arrives and suddenly everyone is paying attention at the same time. Phones are ringing. Inboxes are full. Agents are busy. And the people who waited until the last minute to start thinking about their coverage are now trying to make important decisions in a hurry with a deadline that does not move.
Meanwhile the people who started paying attention in August and September? They walk into October already knowing what they have, what has changed, and what they want to do about it. The conversation is easy. The decision feels right. And December 7th comes and goes without any stress.
September is coming. And I am going to spend the entire month making sure you are ready before the window opens.
Stay tuned. This is about to get really good!
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