Rochester HealthSpan Medicine

21/10/2026

20/10/2026

🦴 𝗦𝘁𝗿𝗼𝗻𝗴 𝗕𝗼𝗻𝗲𝘀. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗕𝗼𝗱𝘆. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗙𝘂𝘁𝘂𝗿𝗲! Bone loss can begin years before a fracture occurs. Don't wait for a fracture to take action!

Introducing our 𝟲-𝗠𝗼𝗻𝘁𝗵 𝗕𝗼𝗻𝗲 𝗛𝗲𝗮𝗹𝘁𝗵 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 at Rochester HealthSpan Medicine!

🌿 Physician-guided Bone Health & Lifestyle Medicine consultation
🌿 Advanced, radiation-free **Echolight REMS Bone Density Scans**
🌿 Comprehensive bone health biomarker assessment
🌿 Personalized, evidence-based treatment plan
🌿 Follow-up bone density scan at 6 months to track progress

🧡 𝗠𝗲𝗮𝘀𝘂𝗿𝗲. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲. 𝗧𝗿𝗮𝗰𝗸 𝗬𝗼𝘂𝗿 𝗕𝗼𝗻𝗲 𝗛𝗲𝗮𝗹𝘁𝗵.

✨ No membership required. No physician referral necessary.

✨ Experience how we do healthcare.
📞 𝗖𝗮𝗹𝗹 𝘂𝘀 𝘁𝗼𝗱𝗮𝘆 𝟱𝟴𝟱-𝟲𝟲𝟮-𝟱𝟱𝟭𝟬 to book your appointment

Results are not guaranteed and depend on individual response and active participation. Additional laboratory processing fees (covered by insurance) may apply.

19/10/2026

🌸 𝗕𝗮𝗹𝗮𝗻𝗰𝗲 𝗬𝗼𝘂𝗿 𝗛𝗼𝗿𝗺𝗼𝗻𝗲𝘀. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗛𝗲𝗮𝗹𝘁𝗵. 𝗧𝗵𝗿𝗶𝘃𝗲!

Feeling tired, struggling with weight changes, poor sleep, brain fog, or low energy? Your hormones may be part of the picture!

Introducing our 𝗛𝗼𝗿𝗺𝗼𝗻𝗲 𝗛𝗲𝗮𝗹𝘁𝗵 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 at Rochester HealthSpan Medicine.

🌿 Personalized, physician-guided hormone health assessment
🌿 Comprehensive hormone and metabolic biomarker evaluation
🌿 Evidence-based treatment options when appropriate
🌿 Lifestyle Medicine strategies for long-term well-being
🌿 Ongoing support and progress monitoring

🧡 Because feeling your best matters at every stage of life!

✨ No membership required. No physician referral necessary.

✨ Experience how we do healthcare.
📞 𝗖𝗮𝗹𝗹 𝘂𝘀 𝘁𝗼𝗱𝗮𝘆 𝟱𝟴𝟱-𝟲𝟲𝟮-𝟱𝟱𝟭𝟬 to book your appointment

18/10/2026

❤️ 𝗔 𝗛𝗲𝗮𝗹𝘁𝗵𝗶𝗲𝗿 𝗛𝗲𝗮𝗿𝘁. 𝗔 𝗛𝗲𝗮𝗹𝘁𝗵𝗶𝗲𝗿 𝗙𝘂𝘁𝘂𝗿𝗲. 𝗬𝗼𝘂𝗿 𝗵𝗲𝗮𝗿𝘁 𝗱𝗲𝘀𝗲𝗿𝘃𝗲𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗿𝗼𝘂𝘁𝗶𝗻𝗲 𝗰𝗮𝗿𝗲! Introducing our 𝗛𝗲𝗮𝗿𝘁 𝗛𝗲𝗮𝗹𝘁𝗵 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 at 𝗥𝗼𝗰𝗵𝗲𝘀𝘁𝗲𝗿 𝗛𝗲𝗮𝗹𝘁𝗵𝗦𝗽𝗮𝗻 𝗠𝗲𝗱𝗶𝗰𝗶𝗻𝗲.

🫀 A personalized, physician-guided 3-month program, designed to help you understand your cardiovascular risk and take proactive steps toward better heart health.

✅ Comprehensive heart health biomarker assessment
✅ EKG & blood pressure monitoring
✅ Heart rate, sleep & fitness data analysis
✅ InBody body composition analysis
✅ Personalized Lifestyle Medicine guidance
✅ Trackable progress over 3 months

💚 Program Investment: $650

✨ No membership required. No physician referral necessary.

✨ Experience how we do healthcare.
📞 𝗖𝗮𝗹𝗹 𝘂𝘀 𝘁𝗼𝗱𝗮𝘆 𝟱𝟴𝟱-𝟲𝟲𝟮-𝟱𝟱𝟭𝟬 to book your appointment

Prices subject to change. Results vary based on individual response and participation. Additional testing fees may apply.

17/10/2026

✨ 𝗬𝗼𝘂𝗿 𝗛𝗲𝗮𝗹𝘁𝗵 𝗗𝗲𝘀𝗲𝗿𝘃𝗲𝘀 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗮 𝗥𝗼𝘂𝘁𝗶𝗻𝗲 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹! 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗼𝘂𝗿 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 at Rochester HealthSpan Medicine, a comprehensive, personalized approach to prevention, early detection, and long-term health optimization.

✅ 90-minute physician consultation & physical exam

✅ Comprehensive health biomarkers

✅ InBody Body Composition Analysis

✅ Radiation-Free Echolight Bone Density Scan

✅ Personalized cancer screening recommendations

✅ Preventive health and lifestyle optimization

💚 Investment: $1,650
Price subject to change. Additional fees may apply for optional testing.

✨ No referral needed. No insurance required. Immediate scheduling available!

📞 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝘆𝗼𝘂𝗿 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝘁𝗼𝗱𝗮𝘆! 𝗖𝗮𝗹𝗹 𝟱𝟴𝟱-𝟲𝟲𝟮-𝟱𝟱𝟭𝟬

16/10/2026

✨ 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘁𝗿𝘂𝘀𝘁. 𝗖𝗮𝗿𝗲 𝘁𝗵𝗮𝘁 𝘀𝗲𝗲𝘀 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝘆𝗼𝘂. 𝘿𝙧. 𝘾𝙖𝙧𝙡 𝘾𝙤𝙫𝙚𝙮, 𝙖 𝙩𝙧𝙞𝙥𝙡𝙚 𝙗𝙤𝙖𝙧𝙙-𝙘𝙚𝙧𝙩𝙞𝙛𝙞𝙚𝙙 𝙥𝙝𝙮𝙨𝙞𝙘𝙞𝙖𝙣 𝙞𝙣 𝙁𝙖𝙢𝙞𝙡𝙮 𝙈𝙚𝙙𝙞𝙘𝙞𝙣𝙚, 𝙎𝙥𝙤𝙧𝙩𝙨 𝙈𝙚𝙙𝙞𝙘𝙞𝙣𝙚 𝙖𝙣𝙙 𝙇𝙞𝙛𝙚𝙨𝙩𝙮𝙡𝙚 𝙈𝙚𝙙𝙞𝙘𝙞𝙣𝙚, 𝙬𝙞𝙩𝙝 𝙖𝙙𝙙𝙞𝙩𝙞𝙤𝙣𝙖𝙡 𝙘𝙚𝙧𝙩𝙞𝙛𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙞𝙣 𝙈𝙚𝙙𝙞𝙘𝙖𝙡 𝘼𝙘𝙪𝙥𝙪𝙣𝙘𝙩𝙪𝙧𝙚.
Dr. Covey brings our community over 24 years of clinical experience and a passion for whole-person. At 𝗥𝗼𝗰𝗵𝗲𝘀𝘁𝗲𝗿 𝗛𝗲𝗮𝗹𝘁𝗵𝗦𝗽𝗮𝗻 𝗠𝗲𝗱𝗶𝗰𝗶𝗻𝗲, previously known as 𝗔𝘁𝗵𝗲𝗻𝗮 𝗗𝗶𝗿𝗲𝗰𝘁 𝗣𝗿𝗶𝗺𝗮𝗿𝘆 𝗖𝗮𝗿𝗲 & 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗲𝗱𝗶𝗰𝗶𝗻𝗲.

At Rochester HealthSpan Medicine we believe your data matters and bring evidence informed decisions to your treatment plan. 𝗧𝗵𝗮𝘁"𝘀 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗲𝗱𝗶𝗰𝗶𝗻𝗲.
Biomarkers (metabolic, nutritional and hormone tests, early multi cancer screening lab, hereditary cancer test, gut microbiome test, food sensitivity testing) as well as biometrics (vital signs, Body Composition, Echolight REMS Bone Density Scan, CAC, Health tracking devices, CGM).

✨ Experience how we do healthcare. Schedule a complimentary Meet and Greet visit at https://www.athenadirectcare.com/book-a-meet-greet
or call 585-662-551

15/10/2026

🎒⚽ 𝗣𝗮𝗿𝗲𝗻𝘁𝘀, 𝗜𝘀 𝗬𝗼𝘂𝗿 𝗖𝗵𝗶𝗹𝗱 𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗦𝗰𝗵𝗼𝗼𝗹 & 𝗦𝗽𝗼𝗿𝘁𝘀? 🏀
Your child's health deserves more than a quick checkmark on a school form!
At Rochester HealthSpan Medicine, our School & Sports Physicals focus on your child's health, safety, development, and readiness for an active school year.
💚 Experienced, board-certified physicians
💚 Personalized, attentive care
💚 Convenient scheduling
✅ No membership required!
✅ No insurance necessary!

🌿 Peace of mind for parents. A healthy start for kids.
📞 585-662-5510
📍 30 Office Park Way, Pittsford, NY

14/10/2026

💼🩺 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗮 𝗡𝗲𝘄 𝗝𝗼𝗯? 𝗡𝗲𝗲𝗱 𝗮 𝗪𝗼𝗿𝗸 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹? Your health shouldn't slow down your career!

At Rochester HealthSpan Medicine (previously known as Athena Direct Primary Care & Lifestyle Medicine, we make getting your Employment & Work Physical simple and convenient.

✅ Prompt appointments available

✅ Comprehensive physician evaluation

✅ No membership required

✅ No insurance necessary

✅ Personalized, professional care

🌿 Your health. Your career. Your future.

Price $250/visit , price is subject to change

📞 Call today to schedule your work physical! 𝟱𝟴𝟱-𝟲𝟲𝟮-𝟱𝟱𝟭𝟬

📍 Pittsford, NY

13/10/2026

🦴 𝗝𝗼𝗶𝗻𝘁 𝗣𝗮𝗶𝗻? 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗡𝗼𝗻𝘀𝘂𝗿𝗴𝗶𝗰𝗮𝗹 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀! 🌿 Feel Better. Move Better. Stay Active!

At 𝗥𝗼𝗰𝗵𝗲𝘀𝘁𝗲𝗿 𝗛𝗲𝗮𝗹𝘁𝗵𝗦𝗽𝗮𝗻 𝗠𝗲𝗱𝗶𝗰𝗶𝗻𝗲 we offer 𝗽𝗵𝘆𝘀𝗶𝗰𝗶𝗮𝗻-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗲𝗱 nonsurgical orthopedic procedures to help relieve pain, improve mobility, and support your active lifestyle.

💚 Joint injections for pain and inflammation

💚 Ultrasound guided procedures for precision and accuracy

💚 Personalized treatment for shoulder, knee, hip and many other musculoskeletal conditions

💚 Care provided by a 𝗕𝗼𝗮𝗿𝗱 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗦𝗽𝗼𝗿𝘁𝘀 𝗠𝗲𝗱𝗶𝗰𝗶𝗻𝗲 𝗣𝗵𝘆𝘀𝗶𝗰𝗶𝗮𝗻

🧡 Expert Care. Transparent Pricing. No surprise bills

✨ No membership required
✨ No referral necessary
✨ No insurance necessary

📞 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝘆𝗼𝘂𝗿 𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁 𝘁𝗼𝗱𝗮𝘆! 𝗖𝗔𝗟𝗟 𝟱𝟴𝟱 𝟲𝟲𝟮 𝟱𝟱𝟭𝟬

12/10/2026

✨ 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗵𝗼𝘄 𝘄𝗲 𝗱𝗼 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 ✨ At Rochester HealthSpan Medicine, our membership gives you a personal relationship with your physician: real time, real access, and a plan built around your goals.

✅ Direct Primary Care with the same physician every visit
✅ Lifestyle Medicine Consultation: metabolic, nutritional and hormonal test review, body composition analysis, and a personalized treatment plan
✅ Comprehensive chronic disease management
✅ Same-day or next-day appointments for acute visits
✅ Private email and cell phone line to text/call just for members
✅ Comprehensive annual physical exam
✅ Routine follow-ups every 4–6 months
✅ Medications management
✅ No insurance necessary. Immediate scheduling available for Dr. Covey Panel

𝗠𝗲𝗺𝗯𝗲𝗿𝘀 𝗮𝗹𝘀𝗼 𝗲𝗻𝗷𝗼𝘆 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗻𝗱 𝟮𝟬% 𝗼𝗳𝗳 𝗻𝗼𝗻-𝗺𝗲𝗺𝗯𝗲𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀.

👉 Enroll today at AthenaDirectCare.com | RochesterHealthSpan.com