Tomato Wellness

05/28/2026

“When evidence doesn’t match how you understand the world, or how you shape your identity, you don’t want to believe it.”

This line from a recent article about imported tomatoes feels bigger than just food.

For years, imported “San Marzano” tomatoes have been positioned as the gold standard — not always because people can actually taste a difference, but because they've been told that it represents something. Sophistication. Authenticity. Status. Identity.

But what if some of the best tomatoes in the world are being grown much closer to home? Are people willing to admit it if it makes them question their very identity?

Interesting psychology. Interesting conversation. Worth the read.

When we have access to so many products, what we choose says a lot about who we are. It’s hard to suggest you’re cultured with a supermarket home brand.

05/18/2026

Holy Seasonality, Batman!!! 🍅

Just because you can buy tomatoes year-round doesn’t mean they’re actually in season where you live. Most grocery store “fresh” tomatoes are picked green so they can survive shipping across the world, and some are even gassed later to turn red. They look ripe… but they don’t taste like summer.

That’s why canned and jarred tomatoes are such a secret weapon. They’re harvested during peak tomato season when they’re fully ripe, flavorful, and packed with nutrients — then sealed within hours to lock in the taste of summer all year long. 🙌

05/13/2026

Vintage canned tomato love ❤️🍅

Long before meal prep trends, viral recipes, and fancy food labels, families around the world were relying on canned tomatoes to create healthy, delicious, and affordable meals year-round. Since the 1800s, canned tomatoes have helped preserve peak-season flavor and nutrition so people could enjoy great tomatoes long after harvest season ended.

And honestly? That story still matters today.

In a world focused on reducing food waste, stretching grocery budgets, and keeping simple pantry staples on hand, canned tomatoes aren’t outdated… they’re timeless. Picked at peak ripeness and sealed within hours, they continue to be one of the easiest ways to bring real flavor, convenience, and nutrition into the kitchen all year long.

05/12/2026

Love this easy weeknight recipe from ❤️

05/07/2026

Canned Tomatoes are having a moment.

From reducing food waste and simplifying weeknight meals to chefs embracing trusted, high-quality ingredients, this latest Tomato Wellness newsletter dives into why canned and jarred tomato products continue to shine in today’s kitchens. 🍅

We’re also sharing fresh recipe inspiration, insights from chefs and dietitians, and a closer look at the growing Field to Sealed™ conversation around flavor, transparency, and supporting American farmers.

Link to the latest newsletter in the comments.

05/07/2026

Ingredient transparency, trusted sourcing, bold flavor, and less food waste are all major themes in foodservice right now. We were honored to be featured by Chef Nina Curtis in Total Food Service discussing why chefs continue to rely on canned tomatoes for their consistency, quality, and year-round flavor. The article is also packed with great insight for chefs and operators looking to level up their menus. Read the full story (link in comments)

05/07/2026

Stop Food Waste Before It Starts 🥫❄️

Our dietitian friends Chris Vogliahno and Ginger Hultin are sharing a smart reminder: canned and frozen foods can be powerful tools for reducing food waste.

They last longer, make healthy meals easier, and help families keep nutritious ingredients on hand without worrying about fresh produce going bad before it gets used.

That’s why we love pantry staples like canned tomatoes — picked at peak ripeness, sealed within hours, and ready whenever you are. Less waste, more flavor, more meals that actually make it to the table