Fit Femme Project: Live Your Fit Life, Fearlessly

Fit Femme Project: Live Your Fit Life, Fearlessly Lifestyle to contest prep — this is where fearless, strong women are born. More energy, time, calories, high self-esteem, pride, and confidence.

Fit Femme Project: Fearlessly Fit Lifestyle & Contest Prep Coaching for Women

Uncaging women through fearless fitness, deep mindset work, and next-level body transformation. You can create the body you have been dreaming of by authentically working towards an abundance mindset around food, socializing, family time, work, the gym, and the rest of your life. We work with women who want to evolve th

eir minds to accept ‘more’ in life and fitness rather than takeaway (food, resources, time, energy) in order to reach your top physique goals…because it is possible, more realistic, and enjoyable. Creating an environment that evolves your metabolism, mindset, and body by nourishing and satiating all three with MORE. While most women are taking away food, calories, time, and energy to create the body they want, be the woman who adds more energy, time, physical and mental nourishment, and learn to embody who you want to be every day for the rest of your life and continuously illuminate your path to success in all things including your physique. We evolve your mindset, integrate healthy systems and tools, and encourage you to have more, to be more…and get so much more out of it. Become a part of the tribe and begin your journey by scrolling to the top of the page and clicking "LEARN MORE". If you’re really ready, we will see you on the other side! Founder & CEO,
Casey Samsel

First season competing and we’re feeling complete and proud with this Top 4 finish!We have our feedback and we will brin...
09/06/2026

First season competing and we’re feeling complete and proud with this Top 4 finish!

We have our feedback and we will bring this back around for the entire bag next year after some shape shifting ✨🫱🏻‍🫲🏼

3 spots away from becoming a Pro in her first season. Anna was built for this 💪🏼

Congratulations baby!

Coach The Happiest Identity Crisis

You already must know where I am going with this…Different foods bring different raw materials that your body uses to cy...
09/01/2026

You already must know where I am going with this…

Different foods bring different raw materials that your body uses to cycle hormones, build blood, support thyroid function, repair ze muscles, protect your bones, keep your gut biome balanced, and regulate the nervous system.

We are are not static. Here is what I mean:

We menstruate, we move through the “pause” life phases. Hormones and a bunch of other stuff starts to shift (😳🤣) muscle becomes VERY IMPORTANT for your health, recovery certainly fkn changes, and nutrient needs become much more exposed.

If anything, nutritional variety becomes MOST valuable. You can eat the same handful of “healthy” foods every day and still be missing pieces your biology is asking for.

Food variety is not about making it all complicated. It’s about creativity, simplicity, knowing when to pack, when to free-ball, and ACTUALLY enjoying what you’re munching on.

It is about giving your body a wider range of tools to keep building, adapting, recovering and functioning well through every phase of womanhood.

🫱🏻‍🫲🏼✨

Amateur season for Anna is ending soon with a bang!It’s PEAK WEEK and she is going to nationals ✨ Tighter, fuller, more ...
09/01/2026

Amateur season for Anna is ending soon with a bang!

It’s PEAK WEEK and she is going to nationals ✨ Tighter, fuller, more depth, more wisdom, and that means so much more power.

“All we need is the pass to go to the next level.” Is what Coach The Happiest Identity Crisis says on repeat…

Once we got that national qualification and it was well deserved, the seed was planted and we were off.

Doing the dance at a national level show is a celebration, a completion of a chapter physically, mentally, emotionally, and spiritually.

And we could not be more excited to lift this one up into the weekend with a full heart, a powerful mind, and a physique that has consistently drawn the attention we want.

Let’s go Anna!💕💪🏼

When I say we only call-in ALIGNED clients…this is what I mean ✊🏼DEEP work makes the shifts you work so hard for, tangib...
07/21/2026

When I say we only call-in ALIGNED clients…this is what I mean ✊🏼

DEEP work makes the shifts you work so hard for, tangible in your reality…otherwise your results are comfortable place-holders.

We show you that it’s not scary to go deep, to really unravel what’s holding your back. Whether it’s your mind, your past, your environment, or pieces of your biology that isn’t being seen fully.

If you’re ready, just know we have been ready for you too.
samsel

Most retreats give you a break from your life, but this one changes the way you return to it ✊🏼‘Stuck to Stellar’ was no...
07/10/2026

Most retreats give you a break from your life, but this one changes the way you return to it ✊🏼

‘Stuck to Stellar’ was not created to help women “escape.” It was created because so many women have forgotten what it feels like to be fully themselves.

To laugh until their stomach hurts.
To move because it feels good.
To eat without guilt.
To be challenged without being judged.
To be surrounded by women who celebrate their growth instead of competing with it.
To remember that adventure isn’t something you earn after you’re “fixed.” It’s something that helps you come alive.

For 5 days we’ll hike through the most breathtaking landscapes in Utah, breathe, learn, move, share incredible meals, have conversations that stay with you long after the trip is over, and reconnect with the version of yourself that’s been buried underneath responsibility, pressure, and everyone else’s expectations.

My friend, this isn’t about becoming someone new. It’s about remembering who you’ve always been and adding life and vibrancy back into her!

We have just a few spots remaining for October 👉🏼🧘🏼‍♀️🧘🏼‍♀️🧘🏼‍♀️

If something in your body keeps whispering, “I need this,” don’t ignore it.

Simply send us the word UTAH and we’ll get you the deets!🙋🏻‍♀️

Are you using shame as accountability? 👇🏼When we feel ashamed of what we ate, how we look, what we skipped, or how far w...
07/07/2026

Are you using shame as accountability? 👇🏼

When we feel ashamed of what we ate, how we look, what we skipped, or how far we think we have fallen…

We usually do not become more accountable and instead we hide.

We stop tracking
Avoid the check-in
Underreport
Wait until Monday
Restrict harder
Overeat again
Add cardio to “make up for it”
Punish ourselves with a workout
Cancel plans
Stop taking photos
Stop wearing the clothes we love
Isolate
Numb out

And tell ourselves we need to get our s**t together before we are allowed to be seen again.

That is what shame actually creates. Not honesty, discipline, or change.

Avoidance, secrecy, extremes, and another repeat of the exact behavior we already feel terrible about.

If this is you, stop hiding in the shame spiral and come get honest about what ghost-patterns are actually keeping you stuck.

This is the work we do inside The Fit Femme Project.

No more pretending you need more discipline when what you really need is support, strategy, and someone who will call you forward without helping you beat the life out of yourself.

I coach competitors that are done overriding their body’s signals…The body speaks through patterns. Once you learn to se...
06/29/2026

I coach competitors that are done overriding their body’s signals…

The body speaks through patterns. Once you learn to see those patterns, you stop reacting emotionally and start responding strategically.

Some of the most common signals women misinterpret include changes in energy, hunger fluctuations, cycle-related shifts, and recovery capacity.

When a woman learns to recognize these signals, she stops assuming she is failing and starts recognizing what her system is asking for.

For example, increased hunger is often interpreted as loss of control. In reality it may reflect increased training demand, hormonal shifts, poor sleep, or stress accumulation.

Low motivation is often labeled laziness. In reality it may reflect nervous system fatigue or emotional overload.

Scale fluctuations are often interpreted as fat gain. In reality they frequently reflect water retention, inflammation from training, sodium shifts, digestion changes, or hormonal phases of the menstrual cycle.

When these signals are misread, women start fighting their bodies.

When they are understood, women start working with them…

…and can keep achieving their goals for the long haul 💪🏼✨

Whether you’re a competitor, athlete, dancer, or elevating fitness in your lifestyle - the application of these truths will completely change the way you look at and operate when it comes to fitness.

Could you change your life in 6 months?🤔
APPLY & FIND OUT 🙌🏼

In the world of health and fitness…clarity will always bring more confidence than confusion!Confusion leads us to giving...
05/07/2026

In the world of health and fitness…clarity will always bring more confidence than confusion!

Confusion leads us to giving up, second guessing, making excuses, and ultimately losing out on what that moment of confusion can actually give back to us.

There is a moment about 2-4 weeks into your plans where things slow down, stop, or even start “going backwards” and because you don’t know any other way to look at it besides “this isn’t working” either…you QUIT.

If you’re the “quitter” because of a lack of clarity, I bet the missing link is more about your mental patterns than your plan.

Hit me up and let’s get you beyond confusion and into confidence. So the next time your plan doesn’t feel so perfect, you can embrace that period between your goals and your downfall💪🏼
samsel

get clear on your goals and we will create the path 😅😍samsel
05/05/2026

get clear on your goals and we will create the path 😅😍
samsel

Most women waking up at 2–3am think it’s stress or hormones, but a lot of the time it’s your body trying to fix a drop i...
05/05/2026

Most women waking up at 2–3am think it’s stress or hormones, but a lot of the time it’s your body trying to fix a drop in blood sugar while you sleep!

If you go to bed under-fueled or skip carbs at night, your liver runs low on stored energy, your blood sugar dips, and your body releases cortisol and adrenaline to bring it back up…

…which is exactly what wakes you up👹

Adding the right carbs before bed helps prevent that.

Think simple, easy-to-digest options like rice, oats, potatoes, or fruit paired with protein. This combo replenishes liver glycogen and gives you a steady release of energy through the night so your body doesn’t have to hit the panic button at 2am.

It also supports serotonin and melatonin production, which are directly tied to how deeply and consistently you sleep.

This isn’t about eating more for the sake of it. It’s about giving your body enough stability to actually rest.

Grab some strawberries and oats before bed and support your system for a sound night of sleep…and then repeat 🤜🏻✨🤛🏼

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