09/01/2026
Episode five of Lori Does Your Makeup, where our founder does a full face on a real member of our team and teaches you what she is thinking the whole way through.
Today: lips.
The finishing step everyone rushes, when a few extra seconds are what make it last. Lori's approach comes down to one idea, which is that lasting color starts with the liner, not the lipstick. She lines and then fills the entire lip with pencil first, so the color has something to grip, and only then adds lipstick or gloss on top. The liner is not there to sit at the edge, it is the foundation the whole lip is built on. Fill first, layer second, and your lip holds through coffee, lunch, and everything after.
That is the whole series in one line: not more makeup, better makeup.
Follow along as Lori builds the look, and take a little something with you each time. π€