Just Action

Just Action We help you create your epic project in 4 quick online live sessions! Register for free for the next edition of our program.

04/12/2025

How to become a "Method Designer" to Maximize your Startup's Revenue Potential.

In this episode of What Brings You Here, Javier sits down with Luca Longoโ€”Digital Entrepreneur, Angel Investor, and Director of UX Studio. Luca has driven millions in revenue for global giants, but today he is betting everything on a different kind of skill set.

We dive deep into the concept of the "Method Designer." Much like a method actor, Luca argues that to survive the AI revolution, you must stop relying on technical hard skills (which AI will replace) and double down on radical empathy and situational awareness (which AI cannot touch).

From leaving a secure corporate job in Ireland to hacking the "Third Door" of success in the Yachting industry, Lucaโ€™s story is a masterclass in fearless reinvention.

๐Ÿ”ฅ In this episode, you will learn:
The "Method Designer" Framework: Why you need to obsess over your userโ€™s life, not just their screen time.

AI vs. Hard Skills: Why being the "Leonardo da Vinci of code" doesn't matter in 2025, and why Soft Skills are the new Hard Skills.

The "Third Door" Strategy: A mental model for skipping the line and getting into industries where you have zero experience.

Founder Advice: How to be "limitless" when building startups from scratch.

โณ Timestamps:
00:00 - Intro
01:43 - From Corporate Safety to Entrepreneurial Risk
06:21 - The "Just Jump" Philosophy
12:44 - Why AI is destroying the value of "Hard Skills"
19:55 - What is a "Method Designer"? (The Power of Empathy)
26:45 - The Third Door: How to Create Opportunity
43:25 - Building startups in EdTech and Yachting

๐Ÿ‘ค About Our Guest:
Luca Longo is an Italian entrepreneur based in Spain with 15+ years of experience in UX, web technologies, and marketing. He is a Top 100 UX Mentor, an Angel Investor, and the founder of the #1 UX Design course in Italy.
๐Ÿ‘‡ Connect with him here:
LinkedIN: https://www.linkedin.com/in/longoluca/
UX Studio: https://uxstudio.design/

๐Ÿ‘‡ Connect with us here:
๐Ÿ”— Let's connect on LinkedIn: https://www.linkedin.com/in/justaction
๐Ÿฆ Follow the conversation on X:
๐ŸŒ Start your personal reinvention adventure: https://justaction.com/start

12/11/2025

โ“ How can โ€œGratitude Capitalโ€ outperform your highly automated AI Powered Sales Funnels?

You know I am into AIโ€ฆ

But, AI is not the answer to every problem specially in a world that is increasingly yearning for authentic human connection. Think about your daily actions... It seems there is no time for an action not to have a transactional outcome! That is dehumanizing.

๐Ÿ‘€ ๐Œ๐ฒ ๐จ๐›๐ฌ๐ž๐ซ๐ฏ๐š๐ญ๐ข๐จ๐ง ๐š๐ฌ ๐ˆ ๐›๐ฎ๐ข๐ฅ๐ ๐ญ๐ก๐ž ๐‰๐ฎ๐ฌ๐ญ ๐€๐œ๐ญ๐ข๐จ๐ง ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐ข๐ฌ ๐ญ๐ก๐š๐ญ ๐ฐ๐ž ๐œ๐จ๐ฎ๐ฅ๐ ๐›๐ž ๐Ÿ๐š๐œ๐ข๐ง๐  ๐š ๐Ÿ๐ฎ๐ง๐ง๐ฒ ๐ฉ๐š๐ซ๐š๐๐จ๐ฑ.

This is how I see it:

The Just Action Community was not the product of a strategic plan. It emerged spontaneously from a comment. After completing the last session of a program, a participant said: โ€œIt is such a shame we wonโ€™t see each other next week.โ€ And I said, nothing is stopping us from getting together next week off the programโ€ฆ and that is how the Community came to be. ๐Ÿ˜Š

It happened because there was ๐’‚๐’๐’Š๐’ˆ๐’๐’†๐’… ๐’„๐’๐’๐’๐’†๐’„๐’•๐’Š๐’—๐’† ๐’˜๐’Š๐’๐’.

In a world of hustle, this was flowing. Program participants join after completing the program and continue building their ๐„๐ฉ๐ข๐œ ๐๐ซ๐จ๐ฃ๐ž๐œ๐ญ๐ฌ together. We did it from a place of passion for service and authentic interest in peopleโ€™s pursuits.

โžก๏ธ Authentic connection,
โžก๏ธ With a common language,
โžก๏ธ With the goal of supporting each other from a place of gratitude and service,

I found this to be the core engine that increases your "Gratitude Capital"โ€”the goodwill generated when you serve others from a place of passion and genuine interest. That emotion is the reason someone remembers you months later for a new opportunity. It's not because they were in your funnel. It's because you made a meaningful difference.

๐“๐ก๐ž ๐ฉ๐š๐ซ๐š๐๐จ๐ฑ: The non-transactional dynamics of my community generate the most wealth through gratitude capital.

How can you apply this for your own Epic Projects? What are your Gratitude Capital generating strategies?

To get started think of this:

What's one non-transactional action you've taken that paid off in unexpected ways?



โ™ป๏ธ If this post could help someone, share it lovingly.
๐Ÿ”” Follow Javier Muรฑoz for more on Human-centric AI.

04/11/2025

โ“ How many of you have been feeling that a great idea you just came up with could be obsolete even before seeing the light of day โ€ผ๏ธ

And thatโ€™s the best news you'll hear all week.

Technology evolves, markets shift, and frameworks that worked last week feel ancient today. The pace is dizzying.

โžก๏ธ But the real obsolescence we should fear isn't in our toolsโ€”it's in our mindset.

Inspired by a powerful quote from American writer, Kurt Vonnegut:

"๐ผ ๐‘ค๐‘Ž๐‘›๐‘ก ๐‘ก๐‘œ ๐‘ ๐‘ก๐‘Ž๐‘ฆ ๐‘Ž๐‘  ๐‘๐‘™๐‘œ๐‘ ๐‘’ ๐‘ก๐‘œ ๐‘กโ„Ž๐‘’ ๐‘’๐‘‘๐‘”๐‘’ ๐‘Ž๐‘  ๐ผ ๐‘๐‘Ž๐‘› ๐‘ค๐‘–๐‘กโ„Ž๐‘œ๐‘ข๐‘ก ๐‘”๐‘œ๐‘–๐‘›๐‘” ๐‘œ๐‘ฃ๐‘’๐‘Ÿ. ๐ด๐‘ก ๐‘กโ„Ž๐‘’ ๐‘’๐‘‘๐‘”๐‘’ ๐‘ฆ๐‘œ๐‘ข ๐‘ ๐‘’๐‘’ ๐‘Ž๐‘™๐‘™ ๐‘˜๐‘–๐‘›๐‘‘๐‘  ๐‘œ๐‘“ ๐‘กโ„Ž๐‘–๐‘›๐‘”๐‘  ๐‘ฆ๐‘œ๐‘ข ๐‘๐‘Ž๐‘›'๐‘ก ๐‘ ๐‘’๐‘’ ๐‘“๐‘Ÿ๐‘œ๐‘š ๐‘กโ„Ž๐‘’ ๐‘๐‘’๐‘›๐‘ก๐‘’๐‘Ÿ. ๐ต๐‘–๐‘”, ๐‘ ๐‘ข๐‘Ÿ๐‘๐‘Ÿ๐‘–๐‘ ๐‘–๐‘›๐‘” ๐‘กโ„Ž๐‘–๐‘›๐‘”๐‘ โ€”๐‘กโ„Ž๐‘’ ๐‘๐‘’๐‘œ๐‘๐‘™๐‘’ ๐‘œ๐‘› ๐‘กโ„Ž๐‘’ ๐‘’๐‘‘๐‘”๐‘’ ๐‘ ๐‘’๐‘’ ๐‘กโ„Ž๐‘’๐‘š ๐‘“๐‘–๐‘Ÿ๐‘ ๐‘ก."

I went down a rabbit hole exploring this idea. The conclusion? The faster things change on the surface, the more we need to anchor ourselves in what is timeless.

๐‘ฐ๐’•'๐’” ๐’‚ ๐’‘๐’‚๐’“๐’‚๐’…๐’๐’™...

To innovate at the edge, you must be grounded in the center and that is how you will have the courage to explore the edges Vonnegut talks about.

What's one ๐ ๐ซ๐จ๐ฎ๐ง๐๐ข๐ง๐  ๐ฉ๐ซ๐ข๐ง๐œ๐ข๐ฉ๐ฅ๐ž you rely on to navigate constant change in your career?

โ™ป๏ธ If this post could help someone, share it lovingly.
๐Ÿ”” Follow Javier Muรฑoz for more on Human-centric AI and Reinvention.
๐Ÿ“ฉ DM me if you want to boost your Personal Reinvention with AI


29/10/2025

โ€ผ๏ธ Yes, KPIs are DEAD!

I know that sounds like heresy. We're taught to be data-driven, and KPIs are the language of business performance...

But, your obsession with KPIs could be killing your ability to see the bigger picture.

Single-point metrics are transactional. They measure an outcome, but they tell you nothing about the patterns that compound for success of failure.

๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ ๐ข๐ฌ ๐ญ๐ก๐ž ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐จ๐Ÿ ๐š ๐ฌ๐ž๐ซ๐ข๐ž๐ฌ ๐จ๐Ÿ ๐š๐๐ฃ๐ฎ๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ๐ฌ (๐ฆ๐š๐ง๐š๐ ๐ž๐š๐›๐ฅ๐ž ๐Ÿ๐š๐ข๐ฅ๐ฎ๐ซ๐ž๐ฌ) ๐ญ๐ก๐š๐ญ ๐Ÿ๐จ๐ฅ๐ฅ๐จ๐ฐ ๐ฉ๐š๐ญ๐ญ๐ž๐ซ๐ง๐ฌ.

Single KPIs by themselves are not the best tools to describe these patterns. They create a narrow focus that limits decision making.

This is how I see it: Sustained high-performance comes from a deeper level of awareness that requires a systemic mindset.

๐€๐ˆ ๐ข๐ฌ ๐ž๐ง๐š๐›๐ฅ๐ข๐ง๐  ๐ญ๐ก๐ž ๐ฆ๐จ๐ฌ๐ญ ๐ž๐Ÿ๐Ÿ๐ž๐œ๐ญ๐ข๐ฏ๐ž ๐ฅ๐ž๐š๐๐ž๐ซ๐ฌ ๐ญ๐จ ๐ฆ๐š๐ค๐ž ๐ญ๐ก๐ข๐ฌ ๐œ๐ซ๐ฎ๐œ๐ข๐š๐ฅ ๐ฌ๐ก๐ข๐Ÿ๐ญ:

Moving from tracking indicators to understanding and proactively building success patterns.

โžก๏ธ A KPI is a result.
โžก๏ธ A Pattern is the system of behaviors, rituals, and reactions that leads to a result (e.g., "our team proactively collaborates on difficult leads, shares insights after every failed call, and celebrates each other's wins, resulting in higher morale and a better close rate").

If you observe and track ๐Š๐ž๐ฒ ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž ๐๐š๐ญ๐ญ๐ž๐ซ๐ง๐ฌ (๐Š๐๐๐ฌ), you are better equipped to leverage the systemic relationship between key factors and their compounded benefit.

In this video, I break down this mental modelโ€”from the limits of old frameworks to a new, holistic way of seeing your organization as a living system.

โ“ In what ways could you use AI to identify these patterns?

๐Ÿ“ฉ DM me if this is of interest to you!

โ™ป๏ธ If this post could help someone, share it lovingly.
๐Ÿ”” Follow me for more on Human-centric AI and Reinvention.



๐‘ฐ ๐’‚๐’Ž ๐’•๐’“๐’†๐’Ž๐’†๐’๐’…๐’๐’–๐’”๐’๐’š ๐’†๐’™๐’„๐’Š๐’•๐’†๐’… to be a Lovable Ambassador!Gone are the days when you needed to be technical, or needed a tech...
28/10/2025

๐‘ฐ ๐’‚๐’Ž ๐’•๐’“๐’†๐’Ž๐’†๐’๐’…๐’๐’–๐’”๐’๐’š ๐’†๐’™๐’„๐’Š๐’•๐’†๐’… to be a Lovable Ambassador!

Gone are the days when you needed to be technical, or needed a technical co-founder, or raise capital, or hundreds of hours of coding to see your vision come alive. Now, you only need a Lovable account and a weekend.

Combining Lovable with Just Action, my personal reinvention program, will provide tools and experiences to connect soul with code and create epic solutions with a heart.

It is one of the most powerful passion-to-solution enablers I have seen.

DM me to tell me about what you want to build!



16/10/2025

Are you living on autopilot? Are you ready for Personal Reinvention?

In this short clip, my guest in the WBYH Podcast, Carlos Piera, argues that we can intentionally create pivotal moments in our lives through what we call "Epic Projects."

These aren't just grand adventures; they're conscious decisions to step out of your comfort zone to seek growth.

Whether it's sailing the Atlantic, building a company, or writing a book, Carlos sees these projects as catalysts for leaping to the next stage of life.

But, they don't have to be long projects! You could fill your day with mini Epic Projects to break your routine, shift your mindset through action, and engineer your own growth.

What "Epic Project" are you working on right now? Let me know in the comments!

destacados

23/09/2025

Is our education system preparing our kids for the reality of an AI-driven job market?

Surely NOT.

This past weekend, I ran an "AI Hackathon" with my 14-year-old son using vibe-coding platform Lovable.dev

We dived into what could be a problem he would be passionate about solving. Then, we thought about a solution!

The context:

In 2025, generally speaking, companies are not yet firing people and replacing them with AI agents. (There are exceptions)

However,

Companies are not hiring as many young people for Junior roles are vanishing. So youth unemployment is increasing.

The alternative:

Young people should not only be fluent in AI. They should also have a portfolio of real-world projects "solutions" to demonstrate their ability to contribute through the solution's full life-cycle. A degree is no longer enough.

The good news? Tools like no-code/AI platforms have made it easier than ever to build, test, and learn. It's time to move education from theory to application.

Watch my full video to learn more about Family Hackathons.

08/09/2025

In this episode, we sit down with Mahmoud, the grand prize winner of the Lovable Shipped competition, who turned the frustration of endless client revisions into a winning application to manage customer feedback.

He built GiveFeedback.dev in just six weeks using vibe-coding platform called Lovable and was able to get 1000 users and USD15K in revenue!

This isn't just a story about success! It's a deep dive into the mindset, strategy, and soul required to build meaningful products in the age of AI.

This conversation is packed with actionable insights and profound inspiration for anyone looking to build, create, and make an impact with AI.

Connect with Mahmoud:
Check out his winning application: https://givefeedback.dev/
Follow him on LinkedIn: https://www.linkedin.com/in/mahmoud-halat/

Register for next Just Action program: https://justaction.com/start/
Connect on LinkedIn: https://www.linkedin.com/in/justaction/

What's a problem you're deeply passionate about solving?
Let us know in the comments below! ๐Ÿ‘‡

30/08/2025

This is a short take of this week's WBYH Podcast Episode where I am thrilled to introduce Chin Man Yeung, the cofounder and CTO of Psymerge, a pioneering platform focusing on psychedelics integration for therapeutic benefit, but with a focus on safety.

In this episode, we will be talking about Chin's participation in a 6 week hackathon event called "Shipped" organized by Lovable, an AI company that allows you to turn plain text instructions into fully working web apps!

Links:
Lovable: https://lovable.dev
Shipped: https://lnkd.in/dxNenfrb
(Sign up for the upcoming Season)

Chin's project: Psymerge
https://psymerge.com

For those of you interested in connecting with your purpose to turn it into a profitable product, register for the October Edition of Just Action, (the link is below) where we will focus on how to use Lovable and other GenAI tool to boost your projects to a new level. https://justaction.com/start/

22/08/2025

This is a short take of this week's WBYH Podcast Episode where I am thrilled to introduce Izabela Buassa, the charismatic founder and creator of Visual English, a picture-based platform helping children speak English confidently.

In todayโ€™s podcast, we will be talking about Izabela's participation in a 6 week hackathon event called "Shipped" organized by Lovable, an AI company that allows you to turn plain text instructions into fully working web apps!

Links:

Lovable: https://lovable.dev
Shipped: https://lnkd.in/dxNenfrb
(Sign up for the upcoming Season)

Izabella's project: Visual English
https://visualenglish.pl/

For those of you interested in connecting with your purpose to turn it into a profitable product, register for the October Edition of Just Action, (the link is below) where we will focus on how to use Lovable and other GenAI tool to boost your projects to a new level. https://justaction.com/start/

22/08/2025

This is a short take of this week's WBYH Podcast Episode where I am thrilled to introduce Izabela Buassa, the charismatic founder and creator of Visual English, a picture-based platform helping children speak English confidently.

In todayโ€™s podcast, we will be talking about Izabela's participation in a 6 week hackathon event called "Shipped" organized by Lovable, an AI company that allows you to turn plain text instructions into fully working web apps!

Links:

Lovable: https://lovable.dev?via=justaction
Shipped: https://shipped.lovable.app/
(Sign up for the upcoming Season)

Izabella's project: Visual English
https://visualenglish.pl/

For those of you interested in connecting with your purpose to turn it into a profitable product, register for the October Edition of Just Action, (the link is below) where we will focus on how to use Lovable and other GenAI tool to boost your projects to a new level. https://justaction.com/start/

03/07/2025

In this episode of the What Brings You Here Podcast, we sit down with Pierre Heistein, the author of โ€˜Talking to Iranโ€™, A book of conversations with people and places in Iran.

The premise is that if all you know about a country and its people comes from the news, you surely have an incomplete picture.

Our guest today travelled 11,000 km in an epic journey through Iran, sleeping mostly on couches, floors, and the occasional spare bed to collect the stories that are in this remarkable book.

The following is an interview not just about adventure travel, but about the pursuit of what is true to you and the feeling of being alive through direct experience of the world.

๐ŸŒŸ WHAT'S YOUR EPIC PROJECT? ๐ŸŒŸ Inspired by Pierre's story? Are you ready to turn your own epic project into reality? Join our Just Action program at justaction.com/start to your adventure. Our next edition starts July 10th at 18:00 CET.




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