21/05/2026
Every brand has a story — ours started with a cute, little French Bulldog named Luna🐾🤍
Read the full story below:
Luna is our founder's impossibly cute French Bulldog. She is full of energy and so overjoyed to meet every person and dog she encounters that her excitement quite literally gets the better of her. Like many sensitive Frenchies, she's one of those dogs who wees a little when the world becomes just too wonderful to contain. We loved her dearly for it, but we also wanted to help her feel calmer in her own skin.
We did what any devoted dog parents would do - we tried it all. Training sessions, behaviourists, patience, and more patience. After months of effort with limited results, we decided to look in a different direction: nature. We began researching calming botanicals, studied the literature, and formulated a homemade tea blend tailored carefully to Luna's weight and needs, with safety and gentleness at the heart of every decision.
The change in Luna was remarkable. Friends and family noticed it before we even mentioned it - a calmer, more settled little dog who could still be every bit as joyful, just without being overwhelmed by it. And that, quite simply, is where Innovablendz began.
What started in our kitchen for one beloved Frenchie soon became something bigger. We refined our recipe into a commercial formulation, navigated the registration process with the Department to secure our V-number, and began thinking about the wider world of natural pet care. From there, our launch range grew to include botanical shampoos, conditioners, and balms - each one developed with the same care, curiosity, and respect for nature's quiet power.
We believe that the goodness of nature is meant to be unlocked, gently and thoughtfully, and shared with the animals who share our lives. Every product we make is formulated with Luna in mind — built on a foundation of botanical extracts and natural ingredients, and tested first and foremost against the standard of "Would this be good enough for her?"
