Shopplaay

Shopplaay So good you don’t have to be

You don’t have to choose between feeling good about what you eat and enjoying every bite.With Plaay, indulgence comes wi...
09/09/2026

You don’t have to choose between feeling good about what you eat and enjoying every bite.

With Plaay, indulgence comes with 100% clean ingredients, so you can scoop, bite and savour without compromising on flavour.

Because clean should never mean boring.

07/09/2026

Dark chocolate without the baggage. 🍫

100% dark. Just 1g net carb. Sweetened with allulose. Zero unnecessary ingredients.

Because chocolate should be something you enjoy not something you have to second-guess. 🤎

#70%DarkChocolate

04/09/2026

Sometimes, making better chocolate means getting back to the kitchen, testing, tweaking, refining, and refusing to compromise on what we believe in.

So yes, the recipe changed.
But the promise stayed the same: chocolate you can feel good about. 🍫💛

Here’s what really went on behind the change. 👀

Because enjoying chocolate shouldn’t come with a side of guilt. 🍫💗
02/09/2026

Because enjoying chocolate shouldn’t come with a side of guilt. 🍫💗

31/08/2026

Manifesting a little Plaay with our coffee. ☕🍫
Starbucks, consider this our sign. 👀

28/08/2026

You said it. We listened. We made it better. 💛

Every review, every suggestion, every little piece of feedback helps us make Plaay better from our packaging to the product itself.

Because for us, creating better chocolate isn’t just about what we think. It’s about what you think too. 🍫

So keep the feedback coming. We’re reading. We’re listening. And we’re always working on making Plaay better for you. ✨

Your sweet tooth said yes. Your nutritionist said, “go for it.” 😌🍫 0 added sugars. 100% clean ingredients.
26/08/2026

Your sweet tooth said yes.
Your nutritionist said, “go for it.” 😌🍫

0 added sugars. 100% clean ingredients.

24/08/2026

Plot twist: the thing your chocolate doesn’t have is what makes it better. 👀🍫

No refined sugar. No unnecessary extras.
Just Plaay. 💙

Because when chocolate is made with 100% clean ingredients, indulgence doesn’t need an apology.Plaay — clean indulgence,...
22/08/2026

Because when chocolate is made with 100% clean ingredients, indulgence doesn’t need an apology.

Plaay — clean indulgence, no compromises. 💛

19/08/2026

Your next chocolate obsession just got easier to find. 🍫💛

Plaay is now at Choithrams! From creamy Milk Chocolate Toffee Almond to bold 70% Dark Chocolate Sea Salt there’s a bar waiting for every kind of chocolate lover.

So, what are you picking first? 👀🍫

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