Aiya-THE TEA

Aiya-THE TEA aiya - THE TEA is Europe’s first and oldest Matcha brand. aiya - THE TEA ist Premium-Matcha in Bio-Qualität.

Rooted with AIYA Japan, the leading Matcha producer since 1888 and pioneer of the world’s first organic Matcha, this luxury tea brand offers ceremonial Matcha, Japanese green teas and accessoires. aiya - THE TEA in Bildern: instagram.com/matchabyaiya

05/06/2026

Noticed small clumps in your Matcha? That’s often a sign of quality.

Matcha is an exceptionally fine powder that naturally absorbs moisture from the air. Because of its tiny particle size and naturally occurring amino acids and oils, the powder can form small clumps over time.

Premium Matcha is especially prone to this. The same compounds that create its vibrant colour, silky texture and rich umami also make it less free flowing.

For this reason, Matcha has traditionally been sifted before preparation. A quick sift creates a smoother, creamier bowl and allows the full character of the tea to shine.

03/06/2026

Not an escape from life but a way to be more present in it.

02/06/2026

Trust Europe‘s first Matcha brand 🍵
ceremonial • stone-milled • sourced from Japan

31/05/2026

The luxury of patience. Using traditional granite stone mills for the grinding process is necessary to ensure the finest texture.

28/05/2026

When it comes to quality, aiya—THE TEA Matcha is never compromised. The stroke test is done for checking colour and texture, ensuring to deliver quality Matcha.

25/05/2026

This month, we are featuring each step necessary for the production of Matcha. At best, enjoy aiya – THE TEA’s high quality Matcha on its own, by just adding some hot water.

21/05/2026

Take the moment to appreciate quality tea and Matcha on this International Tea Day.

08/05/2026

There is a subtle difference in taste profile depending on a quality, and the trial set is a perfect way to compare Ten, Akashi and Horai, and find your cup of tea.

06/05/2026

When it comes to Matcha production, May is one of the most important months. This is precisely the time when tea leaves are harvested and processed to become Matcha. This month highlights every step needed for Matcha production in each individual post to show how quality Matcha is produced with care.

04/05/2026

Hojicha cloud latte with sakura syrup 🌸🤎

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Rotenturmstraße 21/3
Wien
1010

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+4315350665

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