29/05/2026
🔊 “If you think you can handle US business only online from Vienna, you are wrong.”
On Thursday, May 28th, Harald Schnidar, CEO & Founder of SCARLETRED, was a panelist at yesterday’s , at the Austrian Economic Chamber (WKO) in Vienna, focusing on:
🌍️"The US Healthcare Market in Focus: Opportunities and Challenges for Austrian Companies."
Some key insights from the panel:
📌 Long-term commitment: Measurable results take 3 to 5 years. Entering a new market is not a side project; it is a top priority.
📌 Sales over perfection: Don’t over-engineer, start the selling process before the product is “Perfect”.
📌 Physical presence is vital: Deals and trust cannot be built overseas. Being there physically is necessary.
📌 Address logistics: Utilize the ecosystem, prepare for intense competition and check your visa status, logistics and conditions early.
A huge thank you to Christa Bleyleben and Victoria Liedl for your remarkable insights on how to enter, operate and evolve in the US Healthcare Market and to Damita Pressl for moderating our panel on stage. 🎤
Thank you to everyone who made this year's possible! 🌟