08/10/2026
From Ubud to U-beauty!
Back in May, sitting at a little desk at my cosmic sister ’s during the Ubud Food Festival, I decided it was time to sunset the old paradigm of Food Health Wealth est. 2002 and bring everything under the Chef Sam Gowing banner.
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The website was already live, but for months I’ve been running both websites side by side while working out how to bring it all together properly. And blimey, what a rabbit hole!
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Domain migrations, redirects, staging sites, PHP upgrades, backups, hosting, DNS, email accounts, analytics, SEO and enough website troubleshooting to make your head spin. There have been moments when the whole thing threatened to go pear-shaped, added a few extra wrinkles, yet we kept going.
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Along the way, I ditched the chimp (goodbye Mailchimp, hello MailPoet!), gave NOW & ZEN a fresh home, got crystal clear about my services, polished recipes, alt texted images, rewrote blogs, html and SEO-ed the absolute clackers out of nearly 400 posts and pages. Yes, nearly 400!
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And we did it ourselves. No agencies, no digital marketers, no SEO experts. Just me and a very patient AI digital sidekick, learning, problem-solving and occasionally wondering what the hell we’d got ourselves into.
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It’s been a massive exercise, but it’s about more than technology. It’s about evolving, embracing AI, getting clear on what I do and creating a digital home that reflects where I’m heading after more than four decades in food, nutrition and wellness tourism.
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So here we are. Chef Sam Gowing. A new chapter, a clearer vision and plenty more to come.
www.chefsamgowing.com
And you thought I was just a cook who told jokes.
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Now, where’s that margarita? 🍸
Happy Friday, sports fans!
PS if you still have an email address that ends in .com - it will get you nowhere!
Take that, Spammers!