Laneway Beauty

Laneway Beauty Australian made glow-inducing skincare and makeup, we celebrate all skin tones and all skin types 🖤

25/08/2026

Brows really do shape the face, you don’t have to be experienced to use a brow pencil, our Defined wind up pencil is very beginner friendly 🤎

Arching the brow slightly higher can work wonders for hooded eyes!

20/08/2026

Can a lash serum really work after 2 weeks?!

We’ve just launched our Bloomed Creator program - Round 2 and here’s the check in at 2 weeks.

Our lash serum is back and powered with more peptides and 5ml of serum, that’s 67% more than most other lash serums on the market 🤍

09/08/2026

Keeping your everyday makeup routine simple starts with a few staple products you love and will reach for every day.

Featuring Emily Tews’s 5 minute makeup routine and a breakdown of her favourite Laneway products behind the look.

Emily is wearing -

BB Crème - Shades Medium + Tanned
Defined Precision Brow Pencil - Dark Brown
Bloomed Lash & Brow Serum
Laneway Blending Brush

Peep Emily’s lash length after just 2.5 weeks of applying our new + improved Bloomed Lash & Brow Serum, now with increased peptides and more serum in every tube 🤍

03/08/2026

From an industry professional here’s how to choose a lash serum that will give you long and healthy lashes without the nasty side effects.

26/07/2026

8 days... 🤯

Same Bloomed you know and love, just even better.

We kept everything that you know and love about our formula, plus we made a couple of improvements.

✨ Increased the peptide concentration.
✨ Added an extra 1mL of product.

It’s safe to say, my lashes are loving this formula 🤌🏻

22/07/2026

You know it’s a good lash serum when the results start kicking in quickly🤌🏻

Bloomed is back and better than ever, we’ve taken the formula you know and love and increased our peptide concentration while keeping it gentle… we can confirm it’s AMAZING 😍

19/07/2026

One of the biggest things I’ve learnt since owning a skincare brand...

We naturally assume a bigger tube or packaging means more product.

It doesn’t always.

That’s exactly why we redesigned Bloomed into a compact 5mL tube. Instead of making the packaging bigger, we invested in what actually matters…more serum, a better applicator and a design that helps you get every last drop.

✨ 67% more serum than many leading lash serums✨

We’ve created the perfect compact little tube that slips effortlessly into your makeup bag, handbag or sits beautifully on your vanity, without compromising on what’s inside.

Bigger doesn’t always mean better. 🤍

12/07/2026

Tonight is the final opportunity to receive our FREE Defined Brow Pencil with every Bloomed presale order 🤎

If you’d like us to share a full brow mapping tutorial here on Instagram, let us know in the comments and we’ll upload a new one!

10/07/2026

We’re building every box, organising your Brow Pencil shades and getting everything ready so that the moment Bloomed arrives next week, your orders will be sent on their way.

I honestly can’t wait to start shipping these! 🥹

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Brisbane, QLD
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