Phillip Liao

Phillip Liao I help clinic owners and health professionals improve their sales and communication skills.
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07/08/2026

You've taken one course every six months for the last 5 years and your income hasn't moved more than 10%.

It's not because you don't have the skills.

It's because those skills are only part of the reason why you make more money.

Any business that pays well is simple - you need customers who pay.

Your income is directly tied to how much you bill. Your clinical skill plays into it, but it's not the whole reason why.

You need to be able to express, articulate and rebook patients if you want to get paid well.

There's really no other way about it.

You can argue experience and loyalty all you want, but you won't earn if the numbers aren't there.

If you work on your own, you know this to be true. It doesn't matter if you've been practising for 10 years.

No patients = no bookings = no money.

That's it. Stop overcomplicating it.

06/08/2026

Here's what nobody tells you about discounts.

They get patients through the door.

But they don't get them to stay.

If you rely on discounts - the psychological effect of a full price rebooking is far greater than if you were to book them in at full price.

So how do you book someone in at full price?

Build your brand.
Build trust with your audience.
Create amazing content that HELPS before they convert.

Then learn to sell transparently.

That's how you book people in without discounting.

It's the hard way - but it's rewarding.

Want to build your own 240K solo practise?

Get your FREE 240K Roadmap. Link in bio.

05/08/2026

What holds health pros back from earning more money is more than skills.

It's whether they even have the COURAGE to take a risk.

Most health pros are great at talking logically and mitigating risk.

Or to be 'logical.'

The first 100 posts.

The first sales conversation.

The first upsell.

The first time you receive a hater's comments.

That's what they're not willing to go through to get to 3, 4, 5k/weeks.

You can't go to a weekend course for courage.

And that's why so many never reach their goal.

I was going to make a business-related post about my fight last week but I decided against it. I'll make this about my o...
04/08/2026

I was going to make a business-related post about my fight last week but I decided against it.

I'll make this about my own personal values.

I believe that every person in this world needs to do things that scare them.

What that means for every individual is different.

For me, the thrill of the fight is like none other.

But even more importantly, it's the feeling I get after.

I look back 2 hours later and think 'oh wow, I really just did that?'

I want to look back at these experiences one day and share the story, not the regret.

I've carried out my life this way since I was 23, and I don't plan on stopping anytime soon.

I'll keep finding ways to scare myself - if it's not in the ring, it'll be somewhere else.

Big thank you to all my Muay Thai fam at Sing Muay Thai

P.S I have new respek for my shins now đŸ˜‚

03/08/2026

Most traditional rehab programs fail because of this simple reason.

They're not named properly.

Even if the contents of the program are the same - simply by being particular with the name... will completely change who is attracted to it and who will buy-in.

So many clinicians underestimate the impact of the name.

A 'Shoulder Rehab Program' might catch the attention of people with shoulder problems.

But a 'Puncher's Shoulder Rehab Program' will completely catch the attention of a puncher.

The twist?

It's the same program.

Some might call this alchemy - when you turn something ordinary into gold.

I believe it is - and the more you pay attention to what you call something, the more power it holds.

30/07/2026

You'll get patients who don't know what they want.

The best way to convert these people is to show them what they could do WHILE linking it to their goal.

When someone isn't sure what they should pick, focus on what plans would help them with their goal, instead of trying to 'tell' them what you think is best.

When you give people the insight with the optionality, they'll choose the one that's best for them.

29/07/2026

This is how you rebook a patient 2-3x/week.

Only if indicated of course.

You need to identify that this is an URGENT matter before you can prescribe that many sessions.

If someone has as slight ni**le, it wouldn't make sense for 2-3x/week.

But if someone says they're in a rush, or it's an acute dislocation or tear, you SHOULD review them more in the acute stages.

These are the words you can use. They've helped many of my students rebook patients - and they'll help you too.

28/07/2026

Change the frame, change the perception.

If you are getting word of mouth referrals - it means you're doing a good enough job that someone risks their reputation to recommend you.

You don't get that unless you did a good job.

When it comes to imposter syndrome, part of the problem is a self-centred, self-important view of how 'I' must be good enough.

That's why people get stuck in imposter syndrome for years (or their whole life).

The truth is, imposter syndrome exists within your head. So instead of 'thinking' through it, just look at the people who you actually help you.

Do they refer people to you?

This is a telltale sign that you ARE good enough.

It's time we give placebo the respect it deserves.
28/07/2026

It's time we give placebo the respect it deserves.

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Chester Hill, NSW

Opening Hours

Monday 6am - 10am
Tuesday 6am - 10am
Thursday 6am - 10am
Friday 6am - 10am

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