06/09/2026
Narrative debt is Penny's fancy name for a pretty common problem.
It's when different versions of an organisation's story build up over time - an old strategy here, a new funding bucket there, a new priority, a new leader and each comes with a new set of words meaning someone has to keep joining the dots.
Sound familiar?
Penny reckons it’s something she’s hearing about more and more from the leaders she works with. They’re spending a surprising amount of time re-explaining what the organisation does, why it matters and how all the pieces fit together.
It’s exhausting, it can be pretty devaluing, and it’s costly.
Just imagine if all the the time spent re-explaining and proving the value of the work was spent doing it!
That’s the problem Penny’s Shaping the Narrative work is designed to help clear up: getting back to a shared story people can understand, remember and use.