12/10/2026
Before you rush to fix a problem, you need a framework that guarantees results. The Behavioural Insights Team (BIT) uses a foolproof 5-stage methodology called TESTS to change behaviours and drive real impact:
🎯 Target: First, clearly identify and prioritise the exact, specific behaviours you want to change.
🕵️♂️ Explore: Next, pause and deeply understand the real-world context behind those behaviours before jumping to conclusions.
💡 Solution: Only after exploring do you design your behaviourally-informed solution.
🧪 Trial: Put it to the test! Run a trial to get hard evidence on whether your solution actually works.
🚀 Scale: Once proven, find the best ways to roll out your successful solution to brand-new contexts.
It’s all about opening your mind to a wide range of insights and ideas first, before tightening your focus to refine, test, and scale what works. 💎✨
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