27/09/2026
Some brands have been on our shelves since the very beginning. Niulife is one of them.š
Long before P&P existed, Niulife was asking a bigger question about the food system: what if more of the value stayed with the communities growing the food in the first place?
Their model was built around taking coconut processing to remote island communities, creating village-based work and keeping more opportunity where the coconuts are actually grown. As the business grew, the Niulife Foundation was established to support development and community-led work in those same regions.š„„š“
Itās the kind of story that explains a lot about our Curation Charter.
Because for us, choosing what belongs on our shelves has never just been about whatās inside the packet. We want to know how it was grown and made, who made it, how people are treated along the way and what kind of world that business is working towards.
Weāve worked with Niulife since the start of P&P, and weāre still very proud to have them on our shelves.
Good products matter. But so does everything behind them.š
Youāll find Niulife coconut oil and many of their other products in our aisles.