Weight Loss for Women 35+ Hormones, Stress & Mindset

Weight Loss for Women 35+ Hormones, Stress & Mindset Doing everything right… but the weight won’t move? After 35, it’s not just food — it’s hormones, stress & patterns. Simple, sustainable weight loss. No extremes.

No judgement 💛

07/09/2026

You know what you should be doing… so why do you keep doing the opposite?

If you missed my last two videos, here’s the short version:

Story → Identity → Behaviour.

The things you repeatedly tell yourself can become part of how you see yourself.

And your brain naturally tries to keep your behaviour consistent with that identity.

Which means the behaviour you’re frustrated with may actually be part of a much bigger pattern.

You tell yourself:

“I’m an emotional eater.”

Then you eat when you’re stressed.

Then you think:

“See? I really am an emotional eater.”

And the cycle gets reinforced.

This is why I don’t reduce behaviour to “you just need more discipline.”

Because if you only try to change the behaviour without understanding what is driving it, you can end up repeating the same pattern over and over again.

The behaviour is the part you can see.
The story and identity underneath it are where things get interesting.

And that’s where we’re going next.

I’ve also opened a few spots in September for a free 1:1 consultation.

If you want to look at what may actually be keeping you stuck, you can check out my website and book your spot and/or download my free resources from my website luciamuriedacoach.com

Link also in bio.

WeightLossJourney HealthyHabits SustainableWeightLoss

Last week I talked about how the stories we repeatedly tell ourselves shape our identity.Today, I want to take that one ...
02/08/2026

Last week I talked about how the stories we repeatedly tell ourselves shape our identity.

Today, I want to take that one step further.

When you fall back into old habits, it doesn’t automatically mean you’re lazy, unmotivated or lacking willpower.

Often, your brain is trying to keep your behaviour consistent with the identity it’s known for years.

That’s why lasting change can feel uncomfortable.

Not because you’re incapable of changing.

But because you’re asking your brain to accept a different version of you.

The beautiful part?

Identity isn’t fixed.

Every promise you keep to yourself…

Every choice that aligns with the person you’re becoming…

Is evidence that a new identity is being created.

And when your identity changes, your behaviours begin to follow.💛

25/07/2026

Every decision you make is filtered through the story you believe about yourself. Change the story, and your decisions start to change too

Most people think change starts with a new meal plan, a better routine or more motivation.

I see it differently.

Before we change our habits, we need to notice the story driving them.

“I’m always the one who gives up.”

“I’ve never been disciplined.”

“I’m an emotional eater.”

“I’m just not that person.”

The more we repeat those sentences, the more familiar they become.

And our brain loves familiar.

It quietly looks for evidence to support the identity we’ve been rehearsing, even when we’re trying to create something different.

This isn’t about pretending everything is positive or ignoring reality.

It’s about recognising when an old story has become an automatic script instead of a conscious choice.

Because when you change the story, you create the opportunity to change the decisions that follow.

💛 So here’s my question for you…

What’s one sentence you’ve been repeating about yourself that you’re no longer willing to carry?

Recognition was never the goal. But if it means this message reaches more women who feel stuck, frustrated and ready for...
24/07/2026

Recognition was never the goal. But if it means this message reaches more women who feel stuck, frustrated and ready for lasting change, then I’m grateful to see that reach keep growing. 💛

Every one of these logos represents an opportunity.

An opportunity to share a message I care deeply about.

That lasting weight loss isn’t built on another diet, more willpower or chasing the next quick fix.

It’s built by changing the patterns behind your behaviours, understanding what your body is telling you and creating habits you can actually sustain.

I’m incredibly grateful for every publication, interview and feature that has trusted me to share that message.

But what matters most isn’t being seen.

It’s knowing that every new platform gives me the chance to reach another woman who feels stuck and show her that lasting change is possible.

Thank you to everyone who has supported this journey.

This is only the beginning.





23/07/2026

Have you ever woken up, stepped on the scale, and instantly felt disappointed?

One number can change your mood.

It can make you question your food.
Your workouts.
Your effort.

But here’s what most women don’t realise…

The scale only shows an outcome.

It doesn’t show the full picture behind that number.

Your stress.
Your sleep.
Your hormones.
Your digestion.
Your recovery.

Before you decide your body is “not working”, learn to look at the signals your body is already giving you.

Because your body isn’t just a number.

It’s information.

The question is…

Are you reading the whole story?

https://luciamuriedacoach.com/free-resource-stop-the-stress-eating-spiral





23/07/2026

Have you ever woken up, stepped on the scale, and instantly felt disappointed?

One number can change your mood.

It can make you question your food, Your workouts, Your effort…

But here’s what most women don’t realise…

The scale only shows an outcome.

It doesn’t show the full picture behind that number.

Your stress.
Your sleep.
Your hormones.
Your digestion.
Your recovery.

Before you decide your body is “not working”, learn to look at the signals your body is already giving you.

Because your body isn’t just a number.

It’s information.

The question is…

Are you reading the whole story?





22/07/2026

We focus so much on the action.

The workout.

The meal.

The routine.

But there is a moment before every choice.

A small pause where you can notice what is really happening.

Are you tired?

Are you avoiding discomfort?

Are you stuck in an old habit?

Or do you genuinely need something different today?

Building consistency isn’t about ignoring your body.

It’s about learning how to respond instead of automatically reacting.

The moment between the thought and the action is where self-awareness begins.

And that’s where lasting change is built.💛

22/07/2026

We focus so much on the action.

The workout.

The meal.

The routine.

But there is a moment before every choice.

A small pause where you can notice what is really happening.

Are you tired?

Are you avoiding discomfort?

Are you stuck in an old habit?

Or do you genuinely need something different today?

Building consistency isn’t about ignoring your body.

It’s about learning how to respond instead of automatically reacting.

The moment between the thought and the action is where self-awareness begins.

And that’s where lasting change is built. 💛





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