09/03/2026
Smart changes. Big impact.
In 2026, practices across the country are rethinking the small things that can make a big difference to staff confidence and patient care.
Today, weโre spotlighting Lance Schaffer, Managing Director at Options Optometrists, whoโs focused on removing everyday friction to create better experiences for both staff and patients.
Improving care across Options Optometrists with practical changes
โI notice that some of the most meaningful improvements come from paying attention to the small things that create friction over time.
Like many growing practices, I noticed the same issue popping up again and again. Pricing and product information lived in multiple places; printed lists went out of date and updates took time to reach everyone. Staff found themselves double-checking details while patients waited.
On its own, none of this felt significant. But across multiple practices and hundreds of consultations each week, the inefficiencies added up and it became clear a better, more consistent approach was needed.
The solution was simple and practical: one central source of truth accessible on tablets. Current, identical and instantly accessible information for every team member, in every practice, at any time. Product specifications and supporting information are now maintained in one place, optimised and managed centrally.
The impact has been felt quickly. The tablets have created a more modern look and give staff the confidence that what theyโre sharing is accurate and up-to-date.
Staff spend less time searching for answers and more time focused on patients. Conversations flow more naturally. Team members moving between practices feel confident because everything works the same way, everywhere.
For patients, it means clearer explanations, consistent pricing and a smoother, more contemporary experience.
The change wasnโt about introducing technology for its own sake. It came from listening to people on the ground and wanting to support them with systems that make their work easier while improving the experience for every patient who walks through the door.
Often, the most meaningful improvements start by noticing the small things.โ
