27/08/2026
Today is ! 💜
Founded here in Australia in 2010, Wear it Purple Official raises awareness to ensure rainbow youth feel seen, valued, and safe in schools, workplaces, and communities. 🌈
Not only does James Vivian celebrate skins and people of every colour, religion, gender, sexuality and background - as an LGBTQIA+ founded and owned business, today is especially important to us.
We hope you’re wearing your purple today and celebrating and supporting our rainbow youth, each and every single day.