02/07/2025
After two great markets and with our third coming up in Caulfield, I wanted to take a moment to answer a question I’ve been getting a lot lately:
“Why did you start this?”
To be honest, it wasn’t just about the product (although I absolutely love it and use it daily). It was about building something that’s mine, something I enjoy pouring my energy into.
Since moving to Australia 1.5 years ago, finding stable work hasn’t always been easy. My visa only allows me to work for six months with one employer, and more than once I was suddenly taken off the roster without any explanation, even after getting great feedback. It felt like I was constantly chasing a paycheck, not building something meaningful.
That changed when I discovered the benefits of tallow and became obsessed with the idea of creating my own product. Once you order 200 jars and invest in your first batch, there’s no turning back.
A friend of mine is currently dreaming of launching his own product, thinking through investors and manufacturers. I really believe starting small gives you momentum. You’ll make mistakes (my first big jar label was missing info, I fixed it with two extra stickers), but you learn and move forward. And if the product is good, people won’t mind.
The response so far has been amazing and energising. I’m signing up for more markets (aiming for two a week!) and starting to connect with stores who might want to stock Beauty and the Beef.
The online side is growing too, the online potential there is huge.
It’s been long days, but I’m loving every second of it. Nothing beats the feeling of someone choosing something you made. For the next market, I’m adding a brand new scent: Chamomile & Geranium.
If that goes well, we’ll move on to more products. I’m excited for every step of the journey ahead.
If you’d like to try the product, you can find us at beautyandthebeef.com.au
And if you made it all the way to the bottom of this post, here’s a little thank you, use code THANKYOU20 for 20% off your next order.