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08/10/2026

Nike Melbourne Marathon Fest Melb Marathon Runners this weekend, we see you — don’t skip your oral health prep!

Research on endurance athletes links long-distance training with more tooth decay and erosion:
🦷 Endurance athletes show about twice the tooth erosion seen in young people (59% vs 20–25%), and decay in around 46% of athletes studied¹
 🦷 More weekly training hours were linked to higher decay scores in endurance athletes than in non-athletes²
 🦷 Researchers point to a dry mouth from heavy breathing, plus frequent sugary gels and acidic drinks, as likely contributors¹

Small habits take care of your mouth: rinse with water after gels and drinks, chew sugar-free gum on long runs, and don’t skip the proper evening clean post-race or training.

Exercise is good for you, so never stop. Just take care of your mouth so when the endorphins kick in, that smile is taken care of.

Sources
Needleman I, Gallagher J, Ashley P. What do we know about elite athlete oral health? Br Dent J. 2026;240:217–222. doi:10.1038/s41415-025-8909-7
Frese C, et al. Effect of endurance training on dental erosion, caries, and saliva. Scand J Med Sci Sports. 2015. doi:10.1111/sms.12266

08/10/2026

08/10/2026

Like to see Ai try and wrangle groms, brush teeth and test new products, shoot our new smile/ambassador (hey eva bateman), break open coconuts and still be boppin’ to the Y2k playlist.

Ruby Holland
Nathan Prostamo
E V A B A T E M A N
GOLD COAST MAKEUP ARTIST
DANA MOON - PHOTOGRAPHER
Olly Edmondson
Madeline George
Sonnet Studios
GOLD COAST STUDIO

08/10/2026

Choose your ritual. Those two minutes are all yours, don’t rush a good thing.

SACRED CLOVE: Warm and herbal, with clove oil and miswak.

NATURAL MINT: Gentle and mildly cool.

CRÉME COCONUT: Soft and creamy, made with real coconut water.

INTENSE MINT: Bold, sharp, cooling clean.

Brush for two minutes, morning and night. At night, spit, don’t rinse. Let the minerals do their thing while you sleep.

06/10/2026

Your morning coffee is smooth. Your toothpaste can be too.

Why CRÉME COCONUT?

Mint-free and made with real coconut water
Powered by Micro-hydroxyapatite
Formula reviewed by Dr Cate Ge**er, our Chief Dental Officer
Australian made and owned. Vegan, Halal certified

For something totally different.

06/10/2026

Powered by micro-hydroxyapatite and made with real coconut water, this new paste is for those who want a softer and slightly sweeter brush, so you can holiday, twice a day for two minutes.

All aboard: CRÉME COCONUT.

06/10/2026

Toothpaste that tastes like your holiday. Hello, CRÉME COCONUT.

The flavour you didn’t know you needed has entered the villa, for those who want a softer and slightly sweeter brush.

Micro-hydroxyapatite toothpaste made with real coconut water and chicory root prebiotics.

 → Mint-free and menthol-free
 → Smooth, creamy paste 
 → 15 ingredients, all with purpose
→ No fluoride, sulphates, parabens, synthetic sweeteners or artificial colours

Same enamel-mineral formula, gentler on the senses.

01/10/2026

A new flavour (2 min holiday, twice daily) coming to your brush next week.

- No mint. No menthol.
- Smooth, creamy.
- Micro-hydroxyapatite toothpaste.
- No fluoride, sulphates, parabens, synthetic sweeteners or artificial colours.
- 15 ingredients, all with purpose
- Formula reviewed by Dr Cate Ge**er, our Chief Dental Officer
- Australian made and family owned.
- Vegan, Halal certified.

01/10/2026

What if toothpaste didn’t taste like toothpaste? 👀

Think: soft, creamy, mint-free and made with the same mineral as your enamel.

Coming soon.

01/10/2026

Not everyone wants their toothpaste to taste like toothpaste.

No mint. No menthol.

Tastes like: the tropics.

Feels like: smooth cream

Coming soon. Sign up to our mailing list for all in the know.