Nathan Brain

Nathan Brain Helping personal trainers make more 💰
15+ years in fitness. Built it. Now I teach it. Follow for daily PT business tips
100 reels in 100 days 🎥

24/06/2026

Here’s 5 ways you can remain useless as a Personal Trainer and make absolutely no money. 🫠

Give me your best ones below! 😂👇🏼

23/06/2026

You’re either competing on price or you’re competing on value. So charge good money and make your offer so good, that it makes people feel stupid to say no. Shoutout Alex Hormozi for the gold nuggets as always! 📈

Not everyone wants to see you win, but that’s more to do with them than it is with you. Keep winning. They’re cowards. 🫡
22/06/2026

Not everyone wants to see you win, but that’s more to do with them than it is with you. Keep winning. They’re cowards. 🫡

22/06/2026

The hardest part of my job? Watching great trainers quit right before it works.

Not because they’re bad at the job.
Because they expected it to pay off now.

Here’s what nobody warns you about when you start out:

80–90% of PTs don’t survive year one.
Only 1 in 10 makes it to year two.

And the reason is almost always the same — we’re wired for fast results. We want the reward immediately. “I started a business, I became a PT, the money should be here by now.”

It can be. It absolutely can. Just not straight away.

Think about a bamboo tree 🎋

You water it for three years and see nothing. No growth. Nothing above the surface.

Then in six weeks… it explodes 90 feet into the air.

Same water. Same effort. The growth was always coming — the roots just had to go first.

Most trainers quit right before their six weeks. Inches from the breakthrough, and they walk away.

If you’re stuck in the messy “why isn’t this working yet” phase right now — that’s not failure. That’s the roots.

Keep watering. Do the hard work for years, not months. The success you actually deserve is closer than it feels.

Drop a 🎋 if you needed to hear this today.

Follow Nathan Brain | PT Business Mentor for the PT business lessons nobody handed me when I started.

21/06/2026

The words you use in a consult matter more than the package you’re selling. 👇

Three you need to delete today:

❌ “Contract” → ✅ “Agreement”
❌ “To be honest” → (just say the thing)
❌ “Cost / Price” → ✅ “Investment”

Same conversation. Completely different feeling for the client sitting across from you.

One sounds like a sales trap. The other sounds like a decision they’re making for themselves.

Try swapping just one this week and watch how the energy in the room shifts. 🔁

Which one were you guilty of? Drop it below 👇

20/06/2026

Damn it Goggins… Back to work!

20/06/2026

If you’re not using AI in your PT business yet, you’re probably running at about half your potential. Here are three tools you can put to work today. 💯

🤖 ChatGPT. The image generation has come a long way fast. Use it for Reel and YouTube thumbnails and to spin up social content, so your content planning gets way easier.

🤖 Claude. Anything written or automated, this is your tool. Set up your client check-ins to send automatically every Sunday at 6pm so nobody ever slips through the cracks again.

🤖 Manus. Use it to research your competitors and spot the gaps in your market, then create content that speaks directly to your ideal client. It ties into Meta too, so you can line up paid ads that put your content in front of exactly the right people.

The PTs who win the next few years won’t be the ones working the most hours. They’ll be the ones using tools like these.

Comment ‘AI’ below and I’ll DM you to walk through how to implement it in your business. 👇

Save this so you’ve got the three tools when you’re ready to set them up.

Follow Nathan Brain | PT Business Mentor for more PT business tips!

Not because I felt like it, but because future me would be disappointed I didn’t. 🫱🏽‍🫲🏼✅
20/06/2026

Not because I felt like it, but because future me would be disappointed I didn’t. 🫱🏽‍🫲🏼✅

19/06/2026

It’s never made sense to me why Personal Trainers actively decide to train at another gym as opposed to the one they run their business at. 🫠

📈 Free Marketing
📈 Easy prospecting
📈 Training social content matches your brand
📈 Free membership

What am I missing? Let me know below if you train elsewhere. 👇🏼

DEXA Scan Results thanks to Health Focus Clinic 📈Body Weight: ⬇️ 2.1kgBody Fat %: ⬇️ 3.2%Lean Mass: ⬆️ 540gCalorie defic...
19/06/2026

DEXA Scan Results thanks to Health Focus Clinic 📈

Body Weight: ⬇️ 2.1kg
Body Fat %: ⬇️ 3.2%
Lean Mass: ⬆️ 540g

Calorie deficit and 6 days a week has paid off. Make sure to go check out Health Focus Clinic if you want all the in-depth body composition data. 🫱🏽‍🫲🏼

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