03/09/2026
When did skincare become so confusing?
As someone who has been in the industry for 35 years, I think it was around 2012 and the rise of the instagram influencer.
Simple is best for almost every skin type.
Your serum (one for morning and one for night) should directly speak to your top concerns.
For those that choose cosmeceuticals, you’ll find that one serum addresses multiple problems, due to the complex formulations.