01/09/2026
This September, ask your friends and family "R U OK?" because you might be surprised to learn that many people underestimate the power of a simple question.
Research shows that a third of people don’t realise the difference they can make by checking in with someone they care about despite the fact that 9 in 10 of those who were asked, ‘are you OK?’, report feeling grateful, cared about, and supported.
We also know 1 in 4 people might hesitate to ask even when they think someone is struggling. That's why we're reminding everyone that if someone's on your mind, trust your instinct and start a conversation.
If you’re thinking it, Ask R U OK? Any Day because what people value most is trust, a sense of genuine care, and someone who really listens to them, without judgement.
