06/09/2026
This number decides whether you lose fat or not... and most people have no idea what it actually is.
Your BMR. The calories your body burns just existing... no training, no walking, nothing. For most people that’s roughly 70% of everything you burn in a day.
Get that wrong, and no amount of “eating clean” fixes it.
Here’s what actually moves it. Strength train 3 to 4 sessions a week... every session tells your body to hold onto muscle instead of burning through it. Increase your protein... more, not less, so there’s something for that muscle to be built from. And when progress stalls, the fix usually isn’t eating even less. It’s increasing food enough to get your metabolism working for you instead of against you.
That’s the part almost nobody talks about. Less food isn’t always the answer. Sometimes it’s the opposite.
If you’ve been stuck for months doing “everything right” and the scale won’t budge, this is probably why.
Comment “COACH” 👇 and we’ll walk you through exactly where your numbers should be.