LARS ICE BATH

11/08/2026

Meet Keith 👋 A regular at Lars, sharing how he shows up, how long he stays in the ice and most importantly, how good he feels afterwards. 🥶

09/08/2026

This and good convo 🤌🏻

29/05/2026

Saunas aren’t just about getting hot.

Regular heat exposure can support recovery, circulation and stress management while giving your body and mind a chance to slow down.

Have you had your sauna session this week? 🔥🧊

22/05/2026

Phone down. Sauna hot. Ice bath cold.
Simple formula.

Walk in stressed. Walk out different

11/05/2026

70 years young and still getting after it ❄️

Most people slow down.
Lars built a community around doing hard things.

Proof that discipline, movement, purpose and a little cold exposure keeps you young.

The Viking turns 70.

Happy Birthday you living legend.

📸

11/05/2026

Future generation loading ❄️🤍

The little legends came in to cheer on their parents through the ice baths today… and honestly, they may have been tougher than the adults.

Built different from the start 💪🏻

01/05/2026

Built in the cold.
Sharpened in the heat.

No shortcuts.
No excuses.

It’s go time.
Memberships are open.

01/05/2026

23/04/2026

Built in the cold.

Not comfort.
Not ease.

Pressure.
Discipline.
Consistency.

Fire up.
It’s go time 🔥🔥🔥🔥