The Family Room WA

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The Family Room WA Holly - ‘The Mindset Midwife’

Hi, I’m Holly! I’m a nurse & midwife here in Perth, WA. Why Choose Us?

Empowering new and expecting parents with education, workshops, and private midwifery support - including homebirth - to create a thriving family environment." As a midwife of over a decade, and having worked in almost a dozen different health services & locations, the one thing I’ve become really passionate about is supportive and empowering care for mums and families. This has shown up in several ways in my practice, and led me to include other modalities in my care and services within my own business, The Family Room, where I’ve enjoyed being able to support parents to become the best and most free versions of themselves. Supporting Families with Compassion and Expertise
Experienced Professionals
Our team has years of experience in supporting families. Community Engagement
Our events foster a strong sense of community among parents. Tailored Support
We provide customised support to meet the unique needs of each family.

"1 in 4. Read that again 🕯️🤍Behind that statistic are mothers, fathers, and families carrying a grief that often goes un...
15/10/2026

"1 in 4. Read that again 🕯️🤍

Behind that statistic are mothers, fathers, and families carrying a grief that often goes unspoken.

October 15th is Pregnancy & Infant Loss Remembrance Day — an annual day to honour and remember every precious life lost to miscarriage, stillbirth, SIDS, ectopic pregnancy, medical termination, or newborn loss 🤍

No matter how brief their time was, every baby is cherished, every story matters, and no parent should ever have to walk this journey alone 🫱🏾‍🫲🏽

✨ Join the global Wave of Light 🔥
On 15 October at 7.00 pm (local time), light a candle in your home or share a light on your story. Together, as candles are lit across every time zone, a continuous wave of light will circle the globe in memory of our little angels 👼

Let’s break the silence, hold space for one another, and fill the night with love and remembrance 🕯️✨

I’ll be lighting a candle for all the babies I know who aren’t with us today - Holly x

🌿 ENDORSED MIDWIVES | OCTOBER VIRTUAL MEET-UP 🌿A big thanks to all the midwives who joined me last month for our convers...
14/10/2026

🌿 ENDORSED MIDWIVES | OCTOBER VIRTUAL MEET-UP 🌿

A big thanks to all the midwives who joined me last month for our conversation around **The cost of being a private midwife**! It was wonderful to have you there, discussing and supporting one another 💚

Let’s keep the conversations going! 🤍

📅 October 22nd, 2026
🕢 7:45 PM AWST
💻 Online via Google Meet

✨ OUR THEME: An Insight Into Hospital Admitting Rights

Join me for an open conversation exploring hospital admitting rights, real-world experiences, policies and processes, and the questions that matter to endorsed midwives 🏥

🌿 KEEN TO JOIN ME?

Jump into my messages with your email and I’ll send you an invite. If you’ve previously joined me, you’ll likely already have the invite in your emails! 💚

I’d love to see you there. Hit me with your questions in the comments so I can be prepared - Holly x 🤍

07/10/2026

QUESTIONS YOU’VE BEEN WANTING TO ASK? 🤍

Pregnancy, birth and the early days of parenthood can bring so many questions — and sometimes you don’t even know what you don’t know.

The Perth Pregnancy, Birth & Postpartum Expo iss your opportunity to come along, ask questions, explore your options and discover the support available to you and your growing family.

✨ Meet 51 exhibitors
✨ Hear from 6 guest speakers
✨ Discover local services and support
✨ Ask the questions you’ve been meaning to ask
✨ Leave feeling more informed, connected and prepared

Bring your partner, a friend or your support person and spend the day discovering what’s available to you.

📅 Sunday 18 October 2026
⏰ 10am–5pm
📍 Rendezvous Hotel Scarborough
🎟️ FREE ENTRY

If you’re pregnant, planning a pregnancy, preparing for birth or navigating those early postpartum days — come along, have a chat and find the answers you’ve been looking for.

🎟️ Get your FREE tickets at pregnancyexpo.com.au

PerthFamilies Pregnancy Pregnant PerthBaby PerthMumsToBe BirthPreparation PregnancySupport PostpartumSupport PerthEvents

Grief and love exist in the exact same heartbeat🕯️💔This October, during Pregnancy and Infant Loss Awareness Month, we ho...
07/10/2026

Grief and love exist in the exact same heartbeat🕯️💔

This October, during Pregnancy and Infant Loss Awareness Month, we honour and remember every family’s unique journey of love and loss. It’s not just about the lives that began, but the futures that were dreamed of, and the silence that remains

For every parent holding an absence, for every family navigating this impossible path: Your story matters. Your child matters. You are not alone in your grief 🤍

Let’s break the silence. If you are walking this road, or supporting someone who is, please drop a 🤍 below - Holly x



The Family Room WA

01/10/2026

WAIT… 43%? 👀

The latest Australian maternity data stats have a pretty big story to tell 📖

According to the Australian Institute of Health and Welfare (AIHW) in 2023, 42.8% — rounded to 43% — of selected first-time mothers had their labour induced 🤰 And this isn't every first-time mum

The AIHW “selected” group includes women who:

🤰 were 20–34 years old
👶 were having their first baby
📅 gave birth at 37–40 completed weeks
👶 had a singleton baby
⬇️ baby was in a head-down/vertex position

This group represented around 25% of all women who gave birth in Australia in 2023 🌏

Now look at the change over time 👇

📊 2004 — 25.9%
📊 2020 — 46%
📊 2023 — 42.8%

That's an increase of 16.9 percentage points since 2004 — meaning the proportion was about 1.65 x the 2004 rate 🧮

And the increase wasn't evenly spread across the whole period 📈

AIHW reports that most of the increase occurred during the last decade, before the rate reached around 46% in 2020 (during c*vid) and then decreased slightly to 43% in 2023.

There are some other interesting numbers sitting alongside this trend 👉🏽

For the same selected group:

➡️ Non-instrumental vaginal birth:
53.0% in 2004 → 41.6% in 2023 (we’re now under 50% - the tipping point)

➡️ Instrumental vaginal birth:
22.6% in 2004 → 21.9% in 2023

➡️ Caesarean birth:
24.5% in 2004 → 36.5% in 2023 (but outcomes haven’t dramatically improved)

These are national trends occurring over the same period. They don't, on their own, tell us that induction caused the changes in mode of birth — that's a much more complicated question 🤔

So the question isn't simply:

“Are more women being induced?” cos the data clearly shows that they are.

The bigger questions are:

🤔 Why has the rate increased so substantially?
🤔 What clinical and practice changes have contributed?
🤔 What reasons are being given for induction?
🤔 How are women being supported to understand their options?
🤔 And what happens along the birth pathway after induction?

AIHW describes induction as an intervention used for a range of reasons, including maternal or bab

Can you believe it’s already been this long? 🥹Since officially launching in January 2025, I have received a total of 127...
28/09/2026

Can you believe it’s already been this long? 🥹

Since officially launching in January 2025, I have received a total of 127 inquiries for private midwifery care. Looking at that number fills my heart with so much gratitude 💖

Thank you to every single family who reached out, trusted me, and invited me to be part of your sacred journey into parenthood 🤰

To the wonderful families I had to respectfully decline due to being fully booked, distance, or other capacity limits—please know how much I appreciate you considering me.

Saying no is never easy, and I always wish I could walk alongside every single one of you.🫶🏼

Thanks to everyone for your support, trust, amazing words, and for letting me do what I love every single day!

Cheers to continuous care, community, and growing families! 💕✨

- Holly x

No Barriers, Just Choices: Contraceptive Access Now💙🇦🇺On World Contraception Day 2026, we’re raising awareness of the im...
26/09/2026

No Barriers, Just Choices: Contraceptive Access Now💙🇦🇺

On World Contraception Day 2026, we’re raising awareness of the importance of equitable access to accurate information, contraception and quality sexual and reproductive health services.

Access to contraception should not be limited by cost, location, stigma, misinformation or other barriers. Everyone should have the opportunity to access trusted information, understand their contraceptive options and make informed decisions about their reproductive health.

For healthcare providers, this means continuing to deliver respectful, confidential and person-centred care and ensuring people can access the information and services they need.

Take action today:
🔹 Talk to a healthcare professional about your contraceptive options
🔹 Share reliable, evidence-based reproductive health information
🔹 Challenge stigma and misinformation
🔹 Support equitable access to contraception and reproductive healthcare in your community

Together, we can reduce barriers, improve access and support informed reproductive health choices.

🌏 The vision of World Contraception Day: a world where every pregnancy is chosen.



Private midwifery
The family room AU
Perthmidwifery

24/09/2026

🤰🏼 **PUBLIC? PRIVATE? MIDWIFE? OBSTETRICIAN? HOME? BIRTH CENTRE?**
Wait… why does nobody explain all the options?! 😂

If you're pregnant in Australia, you might think your only decision is:

**“Where do I want to give birth?”**

But there’s another question worth asking:

💭 **“HOW DO I WANT TO BE CARED FOR?”**

Your maternity care can look different depending on your location, health needs, service availability and more!

You may have options that include:

🏥 Public hospital maternity care
🌿 Midwifery Group Practice / caseload
🤰 Private midwifery care
👩‍⚕️ Private obstetric care
🌿 Birth centre care
🏡 Planned home birth
🩺 GP or shared care
🤍 Specialist or multidisciplinary care

And no — you don't need to choose based on what your sister, bestie or neighbour did 👯‍♀️

**Start by asking questions. 👇**

✨ Who will care for me?
✨ Will I know my midwife?
✨ Where can I give birth?
✨ What happens if my circumstances change?
✨ What are my transfer options?
✨ What will it cost?
✨ Who provides my postnatal care?
✨ What feels like the best decision for me?

Because **your place of birth is only ONE part of your maternity-care journey**

📌 **SAVE this Reel** for your next antenatal appointment

And send it to the pregnant friend who currently thinks her only options are **“public or private”** 😂👇

(📍 *Availability and eligibility vary between locations and providers*)

What do you want me to talk about first? Holly x
**The Family Room WA 💙**
Pregnancy • Birth • Postpartum • Midwifery Care

When someone’s in early labour, I’ll often try nap. Today I wasn’t quite ready to lay down, so here’s what I did instead...
23/09/2026

When someone’s in early labour, I’ll often try nap. Today I wasn’t quite ready to lay down, so here’s what I did instead 🌻

🪺 Checked on the baby pigeon - Mrs P is leaving him/her more now they’re growing so much
🌾 Mowed the lawn
🐕 Played fetch (and weeded in between throwing the ball)
🍊 Picked oranges
🫐 Picked mulberries!
🌷 Made a lavender bunch for the shower
💨 Had to step over Tiny a hundred times while she caught her breath 😄 Bronwyn Wollaston
And now I’m doing some admin and thinking about going to bed after a snack. It’s such a time of anticipation, whether you’re the pregnant person or the support! 💕

🌙 MUMS… HAVE YOU HEARD ABOUT THE NORBERTINE SISTERS? Imagine it’s 2am 🌙 Your baby is awakeYou’re awakeYou’ve fed them, c...
14/09/2026

🌙 MUMS… HAVE YOU HEARD ABOUT THE NORBERTINE SISTERS?

Imagine it’s 2am 🌙

Your baby is awake
You’re awake
You’ve fed them, changed them, rocked them… and you're quietly wondering
“How is it STILL not morning?” 😩😂

Now imagine knowing that somewhere, at that very hour, Norbertine Sisters are also awake — praying and thinking of you🤍

The sisters rise during the night for Matins, a traditional prayer from the Liturgy of the Hours.

And their night-time prayer has become beautifully connected online with the experience of motherhood — often referred to as the “Motherhood Hour” 🌟

So next time you're sitting in the dark with your little one…

✨ Take a breath
✨ Cuddle your baby close
✨ Remember that you are not alone

Because those middle-of-the-night feeds might feel invisible…but they matter 🤍

And honestly, Mum — if you're reading this at 2am…

GO BACK TO BED WHEN YOU CAN 😂

💬 Tag a mum who is currently on the night shift 💤
📌 Save this for your next 2am wake-up
🤍 Holly x

Address

37 Cedric Street
Stirling, WA
6021

Telephone

+61428735355

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