25/05/2026
I was delighted to have the opportunity to interview Joseph A. Michelli about his book, All Business is Personal.
He described the brilliant concept and growth of One Medical, from origin to when they were purchased by Amazon for $4 billion.
Medical One started with the mission of designing the best possible technology-powered medical experience for patients “Easier, faster, more personal” was the underlying theme. They developed and expanded the concept that quickly available primary care could, and often did, resolve medical concerns and issues. When necessary, they would expedite screenings and medical specialist appointments.
Their services were subscription-based, a perfect fit for Amazon.
Staff and employee career development, coaching rather than management, use of proven techniques to build community and foster supportive relationships were always powered by the latest available technology.
It was “a best of all possible worlds” scenario - their growth and success are legendary. I learned so much about guiding growth and providing delightful customer experience in this book. Every chapter had valuable takeaways to improve on all levels, - business, life and personal.