16/10/2026
Here is something I have learnt that I want to share with you.
In business, charity, and life, success is often shaped more by what you say NO to than what you say YES to.
Every yes carries a cost.
The cost might be our focus or it might be the team’s energy. Sometimes it is our mission getting watered down because the opportunity looked too good to refuse.
During 14 years of building The Freedom Hub I have learnt that good ideas can still be wrong for right now.
Most people think growth comes from saying yes to more. Saying no has often protected us.
At times, we have had to say no to opportunities that looked helpful, (even with potentially great revenue) on paper because they would have pulled us away from our purpose, to end modern slavery in Australia and help survivors recover and rebuild. Working against your purpose gets tiring and you lose your energy and team culture quickly.
Some invitations felt very exciting. That is sooo hard to resist when you are an entrepreneur. Others came with funding attached. Which is hugely tempting.
Say ing no were hard decisions.
Research backs this. Michael Porter wrote in Harvard Business Review that the heart of strategy is choosing what not to do. I have found that to be true in a very human way.
For charities, the wrong yes can stretch people thin. For businesses, it can confuse customers and staff. In life, it can quietly steal the space you need for the work you are really called to do.
A small change I now practise is pausing before I say yes.
No has become a word I use with care, not guilt.
When I say no to the wrong thing, I am really saying yes to survivors, to ethical business, and to the long work of ending modern slavery.
Maybe that is the big effect.
Choose one thing this week that deserves a thoughtful no.
I always ask myself, “Will this take me closer to the work I am here to do?”
Have you got one thing you have said no to that helped you protect your purpose? I would love to hear your thoughts in the comments, and please share this with a friend who might need permission to say no.
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