04/06/2026
The yoghurt aisle has become one of the loudest parts of the supermarket.
High protein. No added sugar. Real fruit. Probiotics.
Here’s the thing. Plain yoghurt is naturally high in protein. It naturally contains live cultures (that’s what probiotic means). And real fruit on top is just real fruit.
So what are parents actually paying extra for?
A claim. A character on the front. A pouch instead of a tub.
The more health claims a product makes, the more important it is to flip it over and read the label.
Most of those claims are describing things yoghurt already does. And parents are paying a convenience tax for the privilege. More money. Less nutrition. Often more sugar.
“No added sugar” doesn’t mean no sugar. The sugar often comes from reconstituted apple juice, which the World Health Organisation classifies as a free sugar.
“Real fruit” can mean 4%.
Real food doesn’t have to be confusing. The simplest yoghurt is almost always the best. Milk. Cream. Live cultures. Add your own fruit. Use a reusable pouch or container when you need convenience.
Comment YOGHURT for my full guide on what to buy and what to avoid.
A special thank you to and for the opportunity to bring attention to an issue that isn’t being talked about nearly enough.
These conversations matter, and I’m grateful to be part of them.