Alter Ego Italy AU

22/12/2025

01/12/2025

Black Friday sale. 20% off Hair Care, Styling and Beauty. Use code BFDAY20. Valid till the 7th of December.
www.haircosmetica.com.au

16/10/2025

knows the secret to healthy, shiny hair!
Curego Nourish is the go-to for restoring strength and shine.
Ready to give your hair the nourishment it deserves?
Find it at Alter Ego Italy salons!

14/10/2025

Clients short on time for the hair dye? 🤔

Give them the best solution: fast, efficient color that saves time and delivers vibrant, long-lasting results in just 10 minutes.

09/10/2025

Do you feel romantic? 🌹
Try this red with copper tones for a sweet look.

Save this post for your next salon visit and get a similar look by asking to view the Fast Color 10 Copper and Red series.

Great look by: .m.hairstylist

06/10/2025

Soft, creamy, and light – here’s Hydraday
Whipped Cream!
This no-rinse conditioning mousse hydrates
your hair, adding shine and softness without
weighing it down.
For light, hydrated hair full of vitality,
Hydraday Whipped Cream is the perfect
solution. Try it in-salon and share your
thoughts with us!

03/10/2025

A gorgeous blend of cool blonde money
pieces and soft, warm highlights,
beautifully styled into waves. Created by
the talented .by.kamgeorge, this
look is all about balance, dimension, and
effortless shine.
The perfect mix of tones for a stunning,
sun-kissed finish. We’re obsessed!

01/10/2025

Hydration is the key to healthy, vibrant hair, especially with
frequent washing.
Hydraday is formulated to maintain the perfect hydration
balance, preserving the natural health of your hair.
A mix of unexpected ingredients:
Fermented Rice Water: Rich in antioxidants, amino
acids, and proteins, it helps keep hair hydrated and healthy.
Emilian Hill Vine Essence: Adds shine and elasticity,
leaving your hair soft and radiant.
The new season is here: it’s the perfect time to introduce
Hydraday into your haircare routine.

27/09/2025

Take a closer look at this stunning blonde
created by ! The warm
blonde tones are beautifully illuminated,
giving the hair a radiant, almost glowing
effect. The closer you get, the more you see
the incredible depth and dimension of the
color—truly mesmerizing!

24/09/2025

{CALICO • QUEEN} A fun, custom
balayage blend by using
Alter Ego Italy Ultra 9 lightener, 3/0 and 7/4
to create this trendy look for the boldest
clients!

20/09/2025

This stunning peachy pink look bystylebyalex is pure perfection!
A delicate blend of soft pink tones
with a warm peachy touch, creating a
vibrant yet subtle style.
Colour and shine for a fresh, spring inspired
vibe!

17/09/2025

Back to Natural: A Seamless Transition
masters the art of a
natural, harmonious transformation. The
color formula used:
Balayage with 10 vol (light yellow base to
apply an ash tone)
6/11 + 6/23 + 6/34 (a few grams) at 10 vol
Root toner: 6/11 + 6/23 at 5 vol
Length toner: 8/12 at 5 vol