10/09/2026
Rib contouring surgery raises ethical concerns in Australia
Today's ABC News feature looks at "rib contouring" (or rib remodelling), a surgical procedure that fractures and reshapes the lower ribs to create a narrower waist. It's gained traction through influencer content, including testimonial-style advertising that would breach Australian law if it originated here.
ANZAED's CEO, Jade Gooding, spoke with the Australian Broadcasting Corporation (ABC) about what this trend means for the eating disorders sector. As she notes, this kind of promotion can normalise an extreme surgical procedure and tap into vulnerabilities that social media is especially good at exploiting, at a time when more than 1 million Australians are already living with an eating disorder (and likely more, given how under-reported these conditions are).
This story is a timely reminder that the line between "body contouring content" and disordered-eating-adjacent pressure is often thinner than it looks, and that advertising standards exist for a reason.
Read the full article here: https://www.abc.net.au/news/2026-09-10/rib-contouring-snatched-waist-ethical-concerns/107110374?utm_source=abc_news_app&utm_medium=content_shared&utm_campaign=abc_news_app&utm_content=link
If this raises concerns for you, seek support:
*the Butterfly Foundation (1800 334 673)
*Lifeline (13 11 14),
*Credentialed Eating Disorder Clinician: www.connected.anzaed.org.au
A cosmetic surgery procedure that reshapes and partially fractures the ribs is being offered in Australia after gaining popularity with influencers overseas. Experts warn social media promotion of the procedure could fuel pressure to achieve increasingly extreme body shapes.