15/06/2026
one embarrassing small step at a time
i started my business without my name on it
i was too embarrassed
i made a faceless page, posted quotes and called it something else
then i signed off with my name
then added my email to my bio
then my name
then eventually…. hi, i’m zoë, this is what i do etc
six years. six figures. fully myself
you don’t get confident and then act
you act and then get confident
find the smallest possible step you can take today
just that one
then the next
stop waiting
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