Attuned Co.

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Attuned Co. Regional Culture Index (RCI) — psychosocial hazard diagnostics for regional and rural workplaces. Jess is mother to two daughters, Meg (11) and Bonnie (5).

Horse-led leadership and personal development experiences for leaders, teams, women and emerging leaders. Jess Keenan from Leading Change Experiences (LCE) guides the experience of unforgettable life lessons and coaching where the horses partner with participants to guide leadership and interpersonal skills development. She facilitates powerful and innovative programs with horses that allow women, youth and professional business groups to experience a heightened sense of self-awareness and self-empowerment, but that also provides real-world working skills, techniques and life principles to bring out strong self-leadership skills in each individual, so that they can step forward in their life and intentionally lead change with a level of confidence, resilience and influence. She feels it's very important to keep developing and evolving herself to be the greatest version of who she is, so that her daughters grow with a sense of confidence, independence and inner worth. Jess is passionate about her family, continually striving for balance with work, her family time and following her passionate pursuits. She loves life coaching, energetic healing and regenerative agriculture. She feels strongly that it's time for people to take notice of the whispers from their souls, stepping into their authentic selves, speak their truth, and being brave enough to move from seeking "success".. to seeking "meaning". She encourages people to connect to their own innate wisdom and strength when it comes to making decisions in their life toward self-serving change. Jess is currently upskilling herself with further study in human behaviour in the coaching realm. The horses will always be the medium in her work that help each human journey through their own personal transformations, the horses are the lifeblood of Leading Change Experiences and are some of the most treasured gifts in Jess's life.

It's rare for someone to state, "I'm burnt out."They say "it's just been a big week."Then, another big week.Then over ti...
19/08/2026

It's rare for someone to state, "I'm burnt out."

They say "it's just been a big week."
Then, another big week.
Then over time, it becomes overtime that gets normalised.

Some people will absorb it for months.. years even.
It's the person or team running at capacity — and being handed more anyway.
Tasks are completed.. and the work still gets done.

But fatigue builds and accumulates invisibly, and the people carrying the most,
are rarely the first to speak about it.

This is one of the recognised psychosocial hazard categories under Australian WHS legislation.

It's not a morale issue. It's a workplace risk — with a measurable cost.

I'm on a mission to keep what can feel like a compliance-heavy, overwhelming new obligation.. real, relatable, and uncomplicated.
Follow along as I 'plain-language' psychosocial hazards, one post at a time.

Jess






This morning I had the pleasure of jumping on an early call with a group of riders&elephants ECD practitioners, and we g...
19/08/2026

This morning I had the pleasure of jumping on an early call with a group of riders&elephants ECD practitioners, and we got talking about a really simple leadership question:

"As a leader, how do we want people to feel in our presence?"

As a group, the top six emotions we landed on were:
Supported
Encouraged
Appreciated
At Ease
Connected
Confident

Katherine Riddoch led the session and made a really interesting point. Some of these emotions are what we would expect as "good corporate citizens" in leadership — being supportive, encouraging people, showing appreciation.

But some, are more of a stretch target for culture.
Having people we lead feel — at ease, connected, confident.

As we talked it through, it was clear that these intentions underpin psychosocial safety.

They’re not really about traditional leadership measures, titles or technical competence.

Because, these words are not really about the traditional things we tend to measure leaders on. They’re about how people actually experience us.

Can people relax enough around us to speak honestly?
Do they feel supported when something has gone wrong?
Do they feel confident enough to offer an idea, disagree, ask a question or admit they don’t know?

And perhaps the biggest one for me — do our people experience us in the way we think they do?

We can have the best intentions in the world, but really, leadership is experienced by the person on the other side of us.

And this is where presence matters, in leadership.

Jess.






Long time friend and mentor, Jane, is doing an incredible job at getting the recognition that horse-led leadership devel...
04/08/2026

Long time friend and mentor, Jane, is doing an incredible job at getting the recognition that horse-led leadership development deserves. A huge congratulations to Jane and her team at Leading Edge Professional Development ! I miss you all!

There really is nothing else out there like receiving bio-feedback from a Horse — which escalates and deepens self-insight.

A lot of leadership development involves training in a room where people are told "what strong and effective leadership consists of".

Partnering with horses invites a leadership development experience that is unmatched. The internal adjustments and shifts we makem then putting into real-time "leadership in motion" practice with horses, by default — invites deep and honest feedback from the horse.
Horses- make the unconscious, conscious. They make the invisible, visible. We take "leadership development" into a new arena. It's deep. It's profound.

For 9 years, the interactions between humans and horses in these programs have proved themselves over and over.
It hasn't mattered if someone was a CEO, a business owner, a wife, a husband, a farm owner, an IT service person, a sales person, a real estate agent, a team leader, a farm worker..

In every case, in any role a person has at work or in life, there has been a transferable shift in the following areas:

- self awareness,
- commitment to being bravely authentic
- self certainty
- self confidence
- ability to lead a team with greater flexibilty, adaptablity and understanding
- perspective shifts on themselves and others
- adaptable communication
- and so much more.

We are so close to our equine facility being finished here at Xmas Rocks Venue. Our contractor got most of the way through re-doing the arena base, but we had 80mm of rain, with water coming out of the hills for weeks. Because we cut the arena into the hill, this has halted the works. Professional leadership, personal or self leadership sessions and workshops will be offered here in Willalooka, along with team building experiences.

We can learn so much from Horse Culture. We can learn so much about ourselves, from Horses. It really is the foundation of aware, conscious and impactful leadership.

Stay tuned!
I'll do a photo update of facilities in the coming weeks.

~ Jess, and the Herd.

Back in March, we ran our first event for around 2,500 people.It also overlapped with my acceptance into the Tech Ready ...
04/08/2026

Back in March, we ran our first event for around 2,500 people.

It also overlapped with my acceptance into the Tech Ready Women Founder's Program — an eight-week accelerator that sat a very long way outside my skill set, comfort zone, and my language.

Eight weeks learning what felt like an entirely foreign situation, lot's of second guessing myself, while also navigating our first large-scale on-farm event. But it was worth every bit of the stretch.. on every level.

What I've been quietly building, needed to come into existance.

For many months, I've been developing the Regional Culture Index (RCI) — a workplace insights tool that helps businesses understand what's really happening beneath the surface of their workplace.

With psychosocial legislation now in full force, hazards that once sat in the "too hard" basket are now a legal obligation to identify and manage.

The problem? They're hard to see. Hard to measure. And often the last thing workers feel safe enough to say out loud.

I didn't want to build one generic survey that tried to speak to every workplace the same way.

The language and experience of someone working on a remote property is different from someone in hospitality, or a professional team. So the RCI has been developed in industry-relevant versions:

- RCI - Primary Production & Pastoral
- RCI - Hospitality
- RCI - Teams — for workplaces that don't fit neatly into a specific industry category

Each version uses real, relatable language — mapped back to recognised psychosocial hazards, including those identified by SafeWork.

The next version in development is Health and Community Services.

For agribusiness — the Primary Production and Pastoral RCI gives your business a practical, confidential way to hear from your people. To identify the pressures and patterns shaping your workplace. To understand what may need attention before good people leave, and take their knowledge and skills with them.

The RCI is designed to take the pressure off from business owners and leaders — not add to it.

It's about getting an honest picture of what work feels like for the people inside your business — and using that to make better decisions around leadership, communication, and culture.

Technology may have been outside my comfort zone, however, it's led me to what I am really passionate about. People - and how they experience work.

If you'd like to know which version might suit your workplace, send me a message.

Here's a super quick overview/read
http://rcisurvey.com.au

If you'd like a more detailed slide deck to look through, please shoot me a PM.

Jess

This is an anonymous share, but it’s one of several sensitive and meaningful conversations I’ve had with farm workers ov...
04/08/2026

This is an anonymous share, but it’s one of several sensitive and meaningful conversations I’ve had with farm workers over the past 12 months.

And the interesting thing is, it’s the men sharing these stories in conversation — not their wives or partners speaking on their behalf.
Men are starting to talk about the edges of their feelings and emotions when it comes to how they’re experiencing work, and the mental and emotional cost of it. Many don’t yet have the language for what they’re thinking and feeling, but they’re trying.

Two weeks ago, a young fellow in his mid-20s sent me a message.
Three days earlier, he had walked away from what he thought was his dream job on a remote station in Queensland.

He didn’t leave because the work was too hard.
He left because of the way he was spoken to.
His questions were dismissed. He was belittled, called names and made to feel like it wasn’t safe to ask for clarification — even when the clarification related to doing his job safely.

He was isolated.
Through a conversation with a neighbour, he later learned that other workers had started at the same property and left within weeks for similar reasons.

What struck me most was that when he messaged me, he wasn’t angry.
He was wounded. He was uncertain and second-guessing himself and questioning whether agriculture was still the right pathway for him.

I often say that "people don’t leave industries — they leave employers."
But in this case, the experience was so poor that he is now unsure whether he wants to look for another job in Ag at all. He’s worried he’ll end up in the same situation on another property.

He didn’t walk away doubting the employer.
He walked away doubting himself.

That’s what sustained poor behaviour can do.
It doesn’t just lose good people. It can send them out the gate carrying a version of themselves they didn’t arrive with.

We spend roughly 90,000 hours at work over a lifetime.
Work isn’t separate from who we are. We immerse ourselves in it. It shapes our confidence, our identity and how we see ourselves.

Psychosocial safety isn’t just about risk registers, policies and procedures.
It is calling for a higher standard of behaviour — on properties, in family businesses and in workplaces where “that’s just how he is” has been accepted for far too long.

It’s not only about keeping good people.
It’s about what work does to people.
And that matters.

Jess

A re-brand!! 😱 After 9 years building my service-based business under "Leading Change Experiences", the decision to cha...
08/04/2026

A re-brand!! 😱
After 9 years building my service-based business under "Leading Change Experiences", the decision to change my business name and completely re-brand hasn't come lightly, and feels overwhelmingly big.
This isn’t about leaving LCE behind. It’s about giving the work a name that better reflects what it has grown into.
Over time, my work has deepened into leadership and team development, behavioural insight, emotional culture, women’s workshops, and people-focused development that gets below the surface.
Because behind every workplace issue, leadership challenge, or team dynamic… there are humans.
Attuned Co. speaks to that deeper layer.
The layer of awareness, behaviour, emotion, feelings, connection, communication, and what’s really driving the behavioural symptoms.
"Attunement in business is the ability to understand and align with the perspectives, emotions, and needs of others—employees, clients, or partners—to foster trust, collaboration, and influence. Often described as "perspective-taking" or "full-body, non-judgmental presence with radical responsibility" it allows leaders to sense and respond to changing situations and emotional undercurrents within their team or clients."
"Attunement in personal life is the ability to be present, aware, and responsive to your own internal emotional states and the emotions of others. It involves deep listening, empathy, and validation—"feeling felt"—which creates safety, reduces stress, and fosters authentic, secure connections in relationships".
- Google!
Better business outcomes and better personal outcomes are cultivated in how willing we are to tune into ourselves and others, and make the decisions to practise new, more resourceful behaviours. But first, we have to uncover our own patterns and blindspots, and be open to reframing beliefs that may be holding us back. Because how people experience work matters — and businesses are now being called to better identify and manage psychosocial risks.
I’m also in the works of planning a series of Barn "Business Landscape Sessions" for business owners, leaders, managers and farm owners who want to better understand what this means in real terms for their people, their leadership, and their business. These will be practical, insightful conversations designed to help you make sense of the psychosocial landscape and leave with clearer thinking around what matters, what’s changing, and what needs your attention.
People in the rural sector have a grasp on physical safety and their obligations, but the obligations around psychosocial risk now need to be understood just as clearly — including how to identify risks (that are often not visible!) early, and minimise harm before issues escalate....

If you’re leading or managing people in today’s environment, this is a conversation worth being in.
This new chapter also comes with something really special — our on-farm training venue, Xmas Rocks, here in the Limestone Coast / Tatiara region, which is now the home of Attuned Co.
It’s a space for leaders, teams, women and workplaces to step out of the day-to-day and do meaningful development work in a grounded, nature-based environment.
Same heart.
Clearer identity.
A bigger, more aligned chapter.

Welcome to Attuned Co. 🌿

I'll be working at changing links and branding over in the coming weeks. Thank you to everyone who has supported LCE over the years. I’m deeply grateful. Please keep in touch, while I have a stronger business focus, I will still be running my heart-led teen workshops from time to time, and taking a couple of neurodivergent clients on to find their calm and connection with the horses in small group or 1:1 capacity building sessions (minimal availability).

What a wonderful group of professionals. I had the pleasure of hosting the space and facilitating two PD sessions for th...
25/03/2026

What a wonderful group of professionals. I had the pleasure of hosting the space and facilitating two PD sessions for the Good Country Physiotherapy team. The group was fun and engaging, and their level of care and compassion for their clients and what they do really stood out.
The Limestone Coast and Tatiara is lucky to have such a caring and forward thinking business within the region, with clinics in Bordertown, Keith, Kingston and Naracoorte. Thank you for coming along and entrusting me with your workshops 🙂
Jess

Twelve months ago, we were still building an on-farm venue.Since then, we've gone from getting the space ready for our f...
21/03/2026

Twelve months ago, we were still building an on-farm venue.
Since then, we've gone from getting the space ready for our first wedding… to Christmas functions… to pushing through the kind of startup moments where you're just standing there thinking "how on earth are we going to pull this off?"… to hosting a professional rodeo with around 2400 people through the gate, followed closely by a PD workshop.

To say it's been a big year of output would be an understatement.
And now, on the other side of it, I've hit something I wasn't expecting..

My first real down day.

It's not burnout, and it's not collapse. It's the strange feeling when the pressure finally lifts… and your body doesn't quite know what to do with that.

When you've spent so long in go-mode; producing, thinking, organising, anticipating, solving, carrying — it can feel surprisingly hard to just stop.
Even when the work is done, and, even when you're tired.

A special friend reminded me this week to get out of my head and back into my body.

It was such a simple sentence. But posed such a big challenge... When your nervous system has been trained to equate slowing down, with falling behind.

People wired for output are great at building and delivering, but often need help rediscovering rest and how to let down.

How to be still, without the guilt creeping in. How to rest without needing to justify it. How to stop tying our worth to what we're producing.

And that absolutely flows into our work.
Because when we can't switch off, we carry that into everything.

A tired person can still look high-functioning. A driven business can still be running on fumes. Sustainable leadership isn't just about the capacity to perform through uncertainty.

It's also about the capacity to recover; to reconnect; and to remember you're a person, not just "a calendar with legs!".

So right now, my work isn't more output.
It's reminding my body that it's necessary to slow down.

And, it might be the most important work I do this week.

Address

Xmas Rocks Training & Events
Willalooka, SA
5267

Telephone

0438538512

Website

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