08/28/2026
One of the best things I've ever done as a coach is give myself permission to change my mind.
When I first started coaching, I thought confidence came from having all the answers. I wanted to prove that I knew the most, had the best methods and could explain exactly why my way was the right way.
The longer I've coached, the less interested I've become in being right.
I've become far more interested in helping people.
That shift has changed almost everything.
I've realised that more training isn't always better. That being exhausted after every workout isn't something to aspire to. That photoshoot physiques are incredible achievements but shouldn't become the standard people judge themselves against. That nutrition doesn't have to be perfect to be effective. That the relationship between coach and client often matters more than the programme itself.
Most importantly, I've realised that fitness was never supposed to become someone's entire identity.
It's supposed to make the rest of their life better.
I'm sure that if I read this again in another ten years, there will be things I'd change all over again.
And I hope there are.
Because if my coaching never evolves, it probably means I've stopped listening, stopped learning and stopped growing.
The goal was never to have all the answers.
The goal was always to become a better coach than I was yesterday.
If any of this resonates — particularly the "more isn't always better" part — I'm running a free live session next Thursday going deeper on exactly that.
Link in bio if you want in.
