07/24/2026
The older I get, the more my perspective has changed.
I've been coaching for over 25 years.
I've coached people to, lose weight, build strength, run races, win championships, turn pro, improve their health, and completely change their lives.
But today, my "why" is different.
The older I get, the less interested I am in building the biggest fitness business. I'm far more interested in building a community that genuinely helps people enjoy the next half of their lives.
Because that's exactly what I want for myself.
I want to wake up with energy.
I want to keep learning.
I want to race in swim meets.
I want to lift weights, do pull-ups, hike, travel, and make memories with Katrina, Jaxen, our family, and our friends.
I don't want to spend the next half of my life chasing sales.
I want to spend it helping people who are ready to change their lives.
The people who are tired of feeling exhausted.
The people who have tried diet after diet.
The people who miss feeling strong.
The people who want to enjoy life again instead of simply getting through the day.
That's why Katrina and I built Midlife Ignition.
Not to create another workout app.
Not another challenge.
We built it to teach people something we believe is missing in the fitness industry...
The right dose.
The right amount of movement.
The right amount of strength training.
The right amount of intensity.
The right nutrition to fuel your body.
The right recovery to keep progressing.
Because when you consistently give your body the right dose, and it is very individual, amazing things begin to happen.
You become stronger.
You have more energy.
You move better.
You recover better.
You become more capable.
And before long, you're not just improving your health...
You're enjoying your life again.
If you've been following our journey and you've been thinking,
"Maybe it's finally my time..."
Katrina and I would love to coach you.
We're opening our Founding Membership at $75 per month, and that rate will stay locked in for as long as you remain an active member.
We're not looking to build the biggest fitness community.
We're looking to build the right one.
A place where people encourage one another, learn together, train together, and thrive together.
If that speaks to you, send Myself or Kat a message.
❤️ Chad & Katrina
If this post feels like it was written for you... We'd love to hear from you.